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Digital markets are part of a network industry. Competition is not confined to competing within a market. Instead, there is competition for and across markets. Network industries are generally prone to concentration due to network externalities, economies of scale and scope, and the existence of natural monopoly in some markets associated with the network. These bottlenecks impact competition throughout the network. The digital network industry is similarly characterized by cross-market dependencies. Operators of digital ecosystems are able to carve out a part of the network where they can act as the de facto regulator of that part of the network, as they control access points and set the terms and conditions for competition on their platforms.
This book proposes a wholly new view on digital competition. Digital firms compete to capture parts of the digital network industry. Once they control access points for competition, they get to decide who gets to compete and how. With their superior access to information and users, incumbents become the de facto regulators of their part of the digital network. Regulation that focuses on markets cannot capture these dimensions of power and competition. The system of Progressive Ecosystem Regulation proposed in this book explains how ecosystem competition can be stimulated to create meaningful competitive pressures, open up the network, and introduce real choice for users.
Have you ever wondered how your telephone company or Internet service provider can give you access to almost all people in the world, or how electricity suppliers can compete with each other if there is only one electric supply line passing through your street? This Element deals with the economics and public regulation of such network industries. It puts particular emphasis on the specific economic concepts used for analyzing them and on the regulatory reform movement and the compatibility of regulation and competition. Worldwide most of these industries have changed dramatically in recent years, telecommunications in particular. Network industries mostly exhibit economies of scale in production and similar economies in consumption. Both of these properties cause market power problems that often require industry-specific regulation. However, due to technological and market changes network policies have moved on from end-user regulation to wholesale regulation and in some cases to deregulation.
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