1 Introduction
2 The Definition of the Net Generation
3 The Net Generation Attributes
3.1 Always Connected
3.2 Instant Gratification Seekers
3.3 Intimacy with Mobile Technologies
3.4 Integrated Media Experience
3.5 Computerized Personality
3.6 The Enhanced Role of Self
4 Cyber Behaviors in the App Culture
4.1 Relationships
4.1.1 Online Dating
4.1.2 Job Seeking
4.2 Entertainment
4.2.1 Mobile Gaming (VR & AR Games)
4.2.2 Live Streaming
4.3 Learning
4.3.1 Online Learning Community: MOOCs
4.3.2 Q&A Sites: Quora & Zhihu
4.4 Health
4.4.1 Health Information Seeking
4.4.2 The Use of Health Apps and Wearable Devices
4.4.3 Utility-Based Health Practices
4.5 Politics
4.5.1 Incidental Exposure to Disagreement
4.5.2 Active Political Expression
4.5.3 Individualized but Networked Political Participation
4.6 Shopping
5 Conclusions, Limitations, and Implications for Future Studies
