Farmland investments have attracted numerous entrepreneurs and companies to Africa in the past two decades. However, acquiring, retaining, and exploiting large-scale landholdings is more complicated than it seems. Investors need to persuade governments and populations of their anticipated benefits and limit dissenting voices when they emerge. Focusing on a contested land project in Senegal, Gagné develops the concept of “repertoires of control” to analyze the different performances of power that companies deploy to assert and legitimize their land claims. She argues that to survive, companies must continually adapt these performances to changes in the political environment of their host countries.