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The global reach of the Spanish and Portuguese empires prompted a remarkable flourishing of the classical rhetorical tradition in various parts of the early modern world. Empire of Eloquence is the first study to examine this tradition as part of a wider global renaissance in Europe, the Americas, Asia and Africa, with a particular focus on the Iberian world. Spanning the sixteenth to the early nineteenth centuries, the book argues that the classical rhetorical tradition contributed to the ideological coherence and equilibrium of this early modern Iberian world, providing important occasions for persuasion, legitimation and eventual (and perhaps inevitable) confrontation. Drawing on archival collections in thirteen countries, Stuart M. McManus places these developments in the context of civic, religious and institutional rituals attended by the multi-ethnic population of the Iberian world and beyond, and shows how they influenced public speaking in non-European languages, such as Konkani and Chinese.
Chapter 4 addresses the role of the classical rhetorical tradition in bolstering Iberianized Catholicism among native converts in Paraguay and Portuguese India. By taking a connected and comparative approach to the application of the classical rhetorical tradition by Jesuit missionaries and its reception by native audiences both in the Americas and in coastal western India, this chapter argues that classical rhetoric shaped Konkani-language missionary oratory much more than Nahuatl, Quechua and Guarani examples, and offers a possible explanation based on the social and caste structures of the two contexts. In so doing, this chapter places Latin American ethnohistory in a new meta-geographical context, and argues for the important constitutive role played by non-European languages, peoples and cultural practices in the Iberian World.
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