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It is essential that we rethink psychology. The rethinking that has taken place in the past has resulted in the decline of some schools of thought, such as behaviorism, and the rise of others, such as cognitive psychology. However, past rethinking has not solved two major flaws in mainstream psychology: reductionism and the wrong-headed exclusive adherence to causal accounts of behavior. Reduuctionism has resulted in a focus on isolated individuals and increasingly isolated brains and brain parts. Instead, the perspective of 'society to cells' is advocated, giving priority to macro processes and context. Second, it is argued that psychological science must be concerned with both causally determined and normatively regulated behavior. Although some human behavior is causally determined, much of behavior is regulated by cultural beliefs about what is 'correct' for particular individuals in particular contexts. Such normatively regulated behavior involves some level of intentionality. Psychology as the science of causal and normative behavior moves from contexts to individuals, from societies to cells.
Psychology is a discipline with global influence, but continues to neglect disadvantaged minorities and continues to adopt an incorrect model of science. This volume explains what has gone wrong, and what steps should be taken for psychology to become a constructive international force. Historically, psychologists have focused only on causal explanations of behavior, neglecting normatively regulated behavior and intentionality. By giving greater importance to context and collective processes, moving from 'societies to cells,' psychologists can better understand and explain individual behavior. Poverty is an extremely powerful context that shapes cognitions and actions, with destructive consequences for disadvantaged individuals. The advocation of 'be happy psychology' and 'resilience' as solutions to problems faced by the disadvantaged leads to entrenched group-based inequalities, with the poor stuck at the bottom. Moving forwards, this volume proposes that psychologists should focus on normative systems to ultimately foster a more balanced field of study for the future.
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