This article describes how and why propaganda affected recipients differently in two distinct situations, namely forced exposure and selective exposure, when they received propaganda during a series of six original survey experiments conducted in China. The prevailing view is that people are more likely to resist information they receive if their exposure to it is forced. But the study addressed in this article found that citizens who prefer not to view propaganda news, when given a choice, actually demonstrate higher average treatment effects on pro-regime attitudes compared to those who willingly read propaganda news (i.e. where participants in the control group were assigned a reading of non-propaganda news). Moreover, this study shows that participants who prefer not to read propaganda news exhibit higher average treatment effects when rating the issue presented in the news as more understandable and important—compared to those who willingly engage with the propaganda. That suggests a possible rationalization pathway in this phenomenon.1
