The title of this chapter points to the frequent use of the word ‘we’ in Brexit discourse before and after the referendum. The pronoun ‘we’ in Brexitspeak almost always serves the exclusion of other nations or those in the domestic arena perceived as enemies of ‘the people’. Three different cases of the uses of ‘we’ are examined, each of which in their different ways shows how ‘we’ expressed an exclusionary notion of national identity. One of these cases shows how Brexitspeak persisted in the years after the referendum, and included the long-standing idea, at all levels of society, that ‘we’ speak only English. The second case is the 2013 speech by the then prime minister David Cameron, who favoured remaining in the EU. That speech, which announced the referendum, was apparently intended to placate the Eurosceptics and neutralise UKIP’s attractiveness. The speech repeatedly used ‘we’, embedded in an exceptionalist narrative of British greatness. Cameron’s speech failed in its aims and in fact boosted national-populist discourse. It was in tune with Farage’s own speeches of the same year, which is the third case of Brexiter ‘we’ examined in this chapter.

The rise of UKIP began in the 1990s under the leadership of Nigel Farage, another admirer of Powell. From the 1990s on, prominent Conservative Party figures spoke against what they regarded as the foreignization of Britain, sometimes overtly sometimes by insinuation. The latter approach was continued in the malevolent poster slogans of the Conservative campaign during the 2005 general election. After the Conservatives gained power, this activity continued in the even more aggressive ‘hostile environment’ campaign. By the time of the 2016 referendum, anti-immigrant sentiment was mobilised in various ways that included hints and allusions, the citing of misleading statistics, emotive metaphor and barefaced reiteration of untruths. The most blatant example was the pro-Leavers’ assertions that Turkey was about to join the EU, contrary to the well-known fact that Turkey’s application was indefinitely stalled because of its human rights record. In Brexit propaganda, the danger of Turkish accession was tacitly racist, and represented in terms of an ‘invasion’ of the British Isles. The workings of these various types of truth-twisting are examined in depth in this chapter.