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The 22-item Critical Processing of Beauty Images Scale (CPBI scale; Engeln-Maddox & Miller, 2008) assesses women’s tendency to engage in critical processing of media images of idealized female beauty. The CPBI scale can be administered online or in-person with adolescent and adult women and is free to use in any setting. This chapter first discusses the development of the CPBI scale as well as the potential for counterarguing and critical processing of beauty images to intervene between exposure to media imagery and body image outcomes. Next, this chapter provides evidence of the psychometric properties of the CPBI scale. Exploratory and confirmatory factor analyses conducted with samples of young adult, undergraduate women suggest a correlated three-factor structure for scores on the scale. The first factor comprises items noting the “fakeness” of beauty images, the second comprises items that accuse such images of being harmful to women, and the third comprises criticisms that models are too thin. Internal consistency reliability, test-retest reliability, convergent validity, and discriminant validity support the use of the CPBI scale. This chapter provides the CPBI scale items, instructions for administering the measure to participants, the item response scale, and the scoring procedure. Logistics of use, such as permissions, copyright, and citation information, are also provided for readers.
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