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Chapter 7 traces Commerzbank’s trajectory of financialisation to highlight how its extroverted strategies differed from those of Deutsche Bank. Commerzbank is a less-likely actor of financialisation as it is a smaller bank and has historically focused on the European SME sector. Commerzbank attempted a transformation without major relocation, and redirected fewer resources to its strategies of liability management (LM). While it established the first German foreign branch in the US in 1971, it never bought a major US or British institution. Commerzbank’s more hesitant approach meant that the bank failed to uphold itself in US money markets several times. The chapter shows that Commerzbank’s significant US immersion only happened during the GFC when it bought the larger Dresdner Bank during the 2008 financial crisis but could not manage Dresdner’s heavy exposure to US RMBS, eventually resulting in a public bailout. Commerzbank’s alternative story demonstrates that the rise of US finance made LM a transformative but differentiated concern for non-US banks.
Extroverted Financialization offers a new account of the Americanization of global finance through the concept of 'extroverted financialization'. The study presents German banks as active participants of financialization, demonstrating how deeply entangled they were with global markets since post-WWII reconstruction. Extroverted Financialization locates the transformation of global banking within the revolution of funding practices in 1960s New York and shows how this empowered US banks to systematically outcompete their European counterparts. This uneven competition drove German banks to partially uproot themselves from their own home markets and transform their own banking models into US financial models. This transformation not only led to the German banks' speculative investments during the 2000s subprime mortgage bubble, but more importantly to rising USD dependency and their contemporary decline.
In Chapter 6, we present our reconceptualization of organizational control. We discuss four fundamental shifts in organizations – from face-to-face work to remote work; from stable, full-time work to alternative work arrangements; from human managers to algorithmic control; and from traditional to platform-mediated gig work – and discuss the impact of these shifts on organizational control. Our reconceptualization consists of both a conceptual part, where we advance a configurational approach to model the causal complexity inherent in organizational control, and an empirical part, where we present exemplary archetypes of control configurations across a variety of twenty-first-century organizations, including US trucking companies, GitLab, Amazon warehouses, Uber, and Upwork.
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