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  • Chapter 8 - Appearance Schema Activation Word-Stem Completion Task

  • Edited by Virginia Ramseyer Winter, University of Minnesota, Tracy L. Tylka, Ohio State University, Antoinette M. Landor, University of Missouri
  • Book:
    Handbook of Body Image-Related Measures
    Print publication:
    20 November 2025, pp 24-25

  • Summary

    The 20-item Appearance Schema Activation Word-Stem Completion Task provides an implicit measure of appearance processing. The Appearance Schema Activation Word-Stem Completion Task can be administered online or in-person to adolescents and adults of any gender. It is free to use in any setting. This chapter first discusses the development of the Appearance Schema Activation Word-Stem Completion Task within the media effects literature and then provides evidence of its psychometrics. More specifically, the Appearance Schema Activation Word-Stem Completion Task has been found to be reactive to external contingencies. Inter-rater reliability and convergent validity support its use. Next, this chapter provides the Appearance Schema Activation Word-Stem Completion Task in full, with items, instructions for administration, and scoring procedure. Adaptations and logistics of use, such as permissions, copyright, and contact information, are provided for readers.