This chapter addresses the interplay of invisibility, status, and power in UX writing. My aim in the chapter is twofold. First, I am interested in how UX writers understand and negotiate the (in)visibility of language in their own work. Tracing the semiotic ideologies of these professional language workers, I discuss how UX writers operationalize a discursive ideal of invisible writing in order to establish the value of their linguistic work vis-à-vis their colleagues, who typically privilege other modes of meaning making. Second, I examine how UX writers make sense of the linguistic and cultural-political consequences of this invisibility. In this regard, I suggest that the ideal of an invisible interface is a central media ideology that not only structures the work of UX writers but ultimately determines how ordinary users can(not) communicate with and through digital media. I conclude by linking my case study to broader discussions of invisibility in cultural studies of technology, arguing that communication with and through digital media is shaped not only by users’ perspectives but also by the semiotic and media ideologies of its producers.