Since the fall of Suharto's New Order government the number and variety of media available have grown at a remarkable rate in Indonesia. In the process these new media, particularly radio, have created new forums for expressing local identity. This article examines how various radio stations, and specific programmes, in Pekanbaru, Riau have provided a new conduit for marginalised ethnic, linguistic and social groups – particularly Riau Malays – to address issues of their identity in an increasingly globalised, and decentralised, Indonesia.