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The Why and How of Entrepreneurial Action: An Integrative Model Based on Individual Values and Action Theory

Published online by Cambridge University Press:  23 December 2019

Carlos Morales Open the ORCID record for Carlos Morales [Opens in a new window] ,
Aline D. Masuda  and
Claudia Holtschlag
Carlos Morales*
Affiliation:
CENTRUM Business School. Pontificia Universidad Católica del Perú (Peru)
Aline D. Masuda
Affiliation:
EADA. Escuela de Alta Dirección y Administración (Spain)
Claudia Holtschlag
Affiliation:
CENTRUM Business School. Pontificia Universidad Católica del Perú (Peru)
*
*Correspondence concerning this article should be addressed to Carlos Morales. CENTRUM Business School. Pontificia Universidad Católica del Perú. Lima 32 (Peru). Email: morales.ce@pucp.edu.pe - cm@carlosmorales.de
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Abstract

Although individual values have been scarcely studied in the entrepreneurship literature, existing research provides evidence that they are relevant for understanding entrepreneurial behavior. Values, however, do not necessarily influence action in a direct way. Instead, they may indirectly predict behavior via more proximal psychological processes. We build upon previous research in entrepreneurship values using Schwartz (1992) individual-values theory and Frese’s (2007) entrepreneurial action theory, and propose a theoretical model in which individual values have an indirect effect on entrepreneurial behavior through a series of four ulterior cognitive processes: Goal setting and intentions, mapping of information about the environment, planning and monitoring of the execution, and feedback processing. In doing so we integrate the theory of individual values with entrepreneurial cognition research. Despite their complementarity, these two theoretical approaches have not been studied together before. In this way, we offer new insights on the way individual values can explain entrepreneurial action. Based on these two lines of research we additionally propose a research agenda.

Keywords

action theorycognitionindividual valuesentrepreneurial behaviorentrepreneurship
Type
Research Article
Information
The Spanish Journal of Psychology , Volume 22 , 2019 , E58
Copyright
Copyright © Universidad Complutense de Madrid and Colegio Oficial de Psicólogos de Madrid 2019 

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Footnotes

How to cite this article:

Morales, C., Masuda, A. D., & Holtschlag, C. (2019). The why and how of entrepreneurial action: An integrative model based on individual values and Action Theory. The Spanish Journal of Psychology, 22. e58. Doi:10.1017/sjp.2019.62

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