Published online by Cambridge University Press: 05 May 2015
Psychologists have traditionally surveyed their public image using structured survey methods, such as specific questions and rating scales. In an attempt to assess Australian psychology's public image using a less conventional survey approach, a representative sample of adults were asked to draw pictures of what they considered a “typical” psychologist to look like. A basic content analysis of respondents' drawings (N = 119) suggested that psychologists were predominantly perceived as male, and middle-aged or older. Further perceptions to emerge are presented and discussed, along with both methodological and professional implications of the findings.