In an article published in Prospect magazine, later reproduced in The Guardian, Goodhart (2004a) identifies a link between a decline in support for welfare and growing ethnic diversity. We argue that his analysis is flawed in terms of his comparative analysis, his definition of welfare, his ahistorical approach and his implicit conceptual framework of ethnic diversity. While he appears to conceal his political objectives behind the language of the third way, we maintain that it is time to wrest political language and activity away from those who claim to operate only on the basis of commonsense and a ‘what works’ philosophy.