Hostname: page-component-cb9f654ff-p5m67 Total loading time: 0 Render date: 2025-08-27T17:07:37.328Z Has data issue: false hasContentIssue false
  • English
  • Français

VALUE PROPOSITION OF PRODUCT-SERVICE SYSTEMS: AN EXPERIMENTAL STUDY TO COMPARE TWO DIFFERENT DESIGN APPROACHES

Part of: Design Support Tools

Published online by Cambridge University Press:  11 June 2020

S. C. Fernandes ,
D. C. A. Pigosso ,
T. C. McAloone  and
H. Rozenfeld
S. C. Fernandes*
Affiliation:
University of São Paulo, Brazil DTU-Technical University of Denmark, Denmark
D. C. A. Pigosso
Affiliation:
DTU-Technical University of Denmark, Denmark
T. C. McAloone
Affiliation:
DTU-Technical University of Denmark, Denmark
H. Rozenfeld
Affiliation:
University of São Paulo, Brazil
*
*saniafernandes@usp.br

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

The development of product-service systems (PSS) requires the design of value propositions, which involves challenging activities. In the context of business model innovation, gamification is presented as a practical mechanism to support the design process. This study aims to create a prototype of a gamified approach to design PSS value propositions and to compare its application to a traditional design approach. Based on a design experiment, the advantages and problems for both approaches were evaluated, providing insights for further development of the new version of the gamified approach.

Keywords

product-service systems (PSS)business modelsearly design phasedesign tools

Information

Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 121 - 130
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Åkesson, M. et al. (2016), “Value proposition test-driving for service innovation: How frontline employees innovate value propositions”, Journal of Service Theory and Practice, Vol. 26 No. 3, pp. 338–362. https://doi.org/10.1108/JSTP-10-2014-0242CrossRefGoogle Scholar
Baines, T.S. et al. (2017), “Servitization: Revisiting the State-of-the-art and Research Priorities”, International Journal of Operations & Production Management, Vol. 37 No. 2, pp. 256–278. https://doi.org/10.1108/IJOPM-06-2015-0312CrossRefGoogle Scholar
Baldassarre, B. et al. (2017), “Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design”, Journal of Cleaner Production, Vol. 147, pp. 175–186. https://doi.org/10.1016/j.jclepro.2017.01.081CrossRefGoogle Scholar
Boehm, M. and Thomas, O. (2013), “Looking beyond the rim of one's teacup: A multidisciplinary literature review of Product-Service Systems in Information Systems, Business Management, and Engineering & Design”, Journal of Cleaner Production, Vol. 51, pp. 245–260. https://doi.org/10.1016/j.jclepro.2013.01.019.CrossRefGoogle Scholar
Breuer, H. and Lüdeke-Freund, F. (2014), “Normative Innovation for Sustainable Business Models in Value Networks”, in The Proceedings of Conference-Innovation for Sustainable Economy and Society, pp. 1–17.Google Scholar
Duin, H. and Hauge, J.B. (2008), “REFQUEST: a multiplayer on-line game to support idea creation in innovation processes”, in Fourth International Conference on Web Information Systems and Technologies, pp. 447–454. https://doi.org/10.5220/0001520504470454Google Scholar
Echeveste, M.E., Amaral, C.S.T. and Rozenfeld, H. (2007), “A support tool for the selection of statistical techniques for industrial product development and improvement processes”, in Complex Systems Concurrent Engineering - Collaboration, Technology Innovation and Sustainability, Springer-Verlag London Ltd, London, pp. 240–248.Google Scholar
Fernandes, S.C. et al. (2018), “An initial prototype of a tool for defining value proposition in the product-service system (PSS) design”, in Proceedings of International Design Conference, pp. 281–292, https://doi.org/10.21278/idc.2018.0433Google Scholar
Geissdoerfer, M., Bocken, N.M.P. and Hultink, E.J. (2016), “Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process”, Journal of Cleaner Production, Vol. 135, pp. 1218–1232. https://doi.org/10.1016/j.jclepro.2016.07.020.CrossRefGoogle Scholar
Hein, A.M., Sa, R. and Boutin, S. (2018), “A Methodology for Architecting Collaborative Product Service System of Systems”, 2018 13th Annual Conference on System of Systems Engineering (SoSE), IEEE, pp. 53–59. https://doi.org/10.1109/SYSOSE.2018.8428697CrossRefGoogle Scholar
James, L.R., Demaree, R.G. and Wolf, G. (1984), “Estimating within-group interrater reliability with and without response bias”, Journal of Applied Psychology, Vol. 69 No. 1, pp. 85–98. https://doi.org/10.1037/0021-9010.69.1.85CrossRefGoogle Scholar
Kerga, E. et al. (2014), “A serious game for introducing set-based concurrent engineering in industrial practices”, Concurrent Engineering-Research and Applications, Vol. 22 No. 4, pp. 333–346. https://doi.org/10.1177/1063293X14550104CrossRefGoogle Scholar
Kleinsmann, M. et al. (2012), “Development of design collaboration Skills”, Journal of Engineering Design, Vol. 23 No. 7, pp. 485–506. https://doi.org/10.1080/09544828.2011.619499CrossRefGoogle Scholar
Laurischkat, K. and Viertelhausen, A. (2017), “Business Model Gaming: A Game-Based Methodology for E-Mobility Business Model Innovation”, Procedia CIRP, Vol. 64, pp. 115–120. https://doi.org/10.1016/j.procir.2017.03.051CrossRefGoogle Scholar
Leitão, A. et al. (2013), “Roadmap for business models definition in manufacturing companies”, Procedia CIRP, Vol. 7, pp. 383–388. https://doi.org/10.1016/j.procir.2013.06.003CrossRefGoogle Scholar
Maglio, P.P. and Spohrer, J. (2013), “A service science perspective on business model innovation”, Industrial Marketing Management, Vol. 42 No. 5, pp. 665–670. https://doi.org/10.1016/j.indmarman.2013.05.007CrossRefGoogle Scholar
Martin, V. (2017), “Workshop de prototipação de board games”, pp. 1–36.Google Scholar
Pezzotta, G. et al. (2016), “Towards a methodology to engineer industrial product-service system – Evidence from power and automation industry”, CIRP Journal of Manufacturing Science and Technology, Vol. 15, pp. 19–32. https://doi.org/10.1016/j.cirpj.2016.04.006CrossRefGoogle Scholar
Pogue, G.P., Bravo, M. and Tran, S. (2016), “Iteration strategies for successful positioning of innovative products into new markets”, IEEE International Professional Communication Conference, IEEE, 2016–Novem, pp. 1–9. https://doi.org/10.1109/IPCC.2016.7740539CrossRefGoogle Scholar
Rau, C., Zbiek, A. and Jonas, J. (2017), “Creating Competitive Advantage from Services Creating Competitive Advantage from Services A Design Thinking Case Study from the Commodities Industry”, Research-Technology Management, Vol. 60 No. 3, pp. 48–56. https://doi.org/10.1080/08956308.2017.1301003CrossRefGoogle Scholar
Reigado, C.R. et al. (2017), “A Circular Economy Toolkit as an Alternative to Improve the Application of PSS Methodologies”, Procedia CIRP, pp. 37–42. https://doi.org/10.1016/j.procir.2017.03.034CrossRefGoogle Scholar
Resta, B. et al. (2017), “Enhancing the Design and Management of the Product-Service System Supply Chain: An Application to the Automotive Sector”, Service Science, Vol. 9 No. 4, pp. 302–314. https://doi.org/10.1287/serv.2017.0193CrossRefGoogle Scholar
Rozenfeld, H., Rosa, M. and Fernandes, S.C. (2018), “Servitization methodology: PSS design, change management or business model innovation?”, In: Schützer, K. (Ed.), Proceedings of the 23rd International Seminar on High Technology, UNIMEP, Piracicaba, pp. 91–116.Google Scholar
Schell, J. (2015), The Art of Game Design, 2nd ed, CRC Press, Pittsburgh.Google Scholar
Symon, G. (2004), “Qualitative Research Diaries”, in Essential Guide to Qualitative Methods in Organizational Research. 1st edn. Sage Publications, Inc., London, p. 409.Google Scholar
Voss, C., Tsikriktsis, N. and Frohlich, M. (2002), “Case research in operations management”, International Journal of Operations & Production Management, Vol. 22 No. 2, pp. 195–219. https://doi.org/10.1108/01443570210414329CrossRefGoogle Scholar
Werbach, K. and Hunter, D. (2012), How game thinking can revolutionize your business, Gamification of Learning. Wharton Digital Press. Available at: https://www.lynda.com/Higher-Education-tutorials/Game-thinking/173211/197007-4.htmlGoogle Scholar