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FRAMEWORK OF AN AMBIDEXTROUS PROCESS OF IDEA MANAGEMENT SUPPORTING THE DOWNSTREAM PRODUCT DEVELOPMENT PROCESS

Part of: Design Organisation and Management

Published online by Cambridge University Press:  11 June 2020

T. Herrmann ,
D. Roth  and
H. Binz
T. Herrmann*
Affiliation:
University of Stuttgart, Germany
D. Roth
Affiliation:
University of Stuttgart, Germany
H. Binz
Affiliation:
University of Stuttgart, Germany
*
*thorsten.herrmann@iktd.uni-stuttgart.de

Abstract

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One challenge within idea management of the front end of the design process is the handling of radical ideas, meaning ideas with a high degree of novelty. Companies are approaching radical and incremental ideas frequently with the same methods, although many reasoned claims exists for treating ideas differently according to the degree of novelty. The paper aims to address the fact that ambidexterity does not play any specific role in the front end. Therefore, a framework of an extended idea process model based on the idea of ambidexterity is shown and initial test results are presented.

Keywords

innovation managementidea generationprocess modellingambidexterityradical innovation
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 587 - 596
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
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Copyright
The Author(s), 2020. Published by Cambridge University Press

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