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Motivating Foreign Subsidiaries of MNEs to Engage in CSP: An Integrative Approach

Published online by Cambridge University Press:  11 July 2025

Mengmeng Wang  and
Shufeng Xiao Open the ORCID record for Shufeng Xiao [Opens in a new window]
Mengmeng Wang
Affiliation:
Gachon University, South Korea
Shufeng Xiao*
Affiliation:
Sookmyung Women’s University, South Korea
*
Corresponding author: Shufeng Xiao; Email: bizsxiao@sookmyung.ac.kr
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Abstract

Building upon an institutional perspective and the resource-based view, we theorize and address questions on what drives foreign subsidiaries of multinational enterprises (MNEs) to engage corporate social performance (CSP) strategies and how CSP contributes to the competitiveness of MNE subsidiaries in the host market. Subsequently, we theorize and explore the roles governments in home and host countries play in motivating MNE subsidiaries to adopt and implement CSP strategies and activities, and how institutional effects may be moderated by the specific resources and capabilities of MNE subsidiaries. The conceptual framework presented in this work was empirically tested using survey data collected from foreign subsidiaries of Chinese MNEs. The results, which provide broad support for most of the research hypotheses, can contribute to the stream of research on the CSP of MNE subsidiaries. More importantly, this study sheds new light on the particular importance of government pressure from both home and host countries. In particular, firm-specific resources or capabilities moderate the institutional effects (i.e., government pressure) on CSP strategies of MNE subsidiaries, ultimately enhancing the competitive advantages of these subsidiaries in the host market.

摘要

摘要

本文采用制度视角和资源基础观, 系统阐述并探讨了跨国企业 (MNE) 海外子公司参与企业社会绩效(CSP) 战略的驱动因素, 以及企业社会绩效如何提升海外子公司在东道国市场中的竞争力。本文也分析了母国与东道国政府在激励 MNE 子公司采纳实施 CSP 战略与活动中的关键角色, 以及跨国企业子公司特定资源与能力在这一制度效应中的调节作用。本文的样本是中国跨国企业海外子公司。研究发现，值得区分母国与东道国政府压力在推动企业社会绩效的重要作用。此外， 企业特定资源或能力能加强政府压力对跨国企业子公司企业社会绩效战略的影响， 从而显著增强了这些子公司在东道国市场中的竞争优势。

Keywords

corporate social performancedigitization capabilityforeign subsidiariesmarket competitivenessmultinational enterprisesstrategic asset-seeking intent企业社会绩效数字化能力海外子公司市场竞争力跨国企业战略资产寻求意图

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Management and Organization Review , First View , pp. 1 - 25
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of International Association for Chinese Management Research.

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