Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message

Login Alert

Cancel
Log in
×
×
Register
Log In
(0) Cart
Logo for Cambridge Core from Cambridge University Press. Click to return to homepage.
Logo for Cambridge Core from Cambridge University Press. Click to return to homepage.
Cited by
  • Crossref logo 13
  • Google Scholar logo
Crossref Citations
Crossref logo
This article has been cited by the following publications. This list is generated based on data provided by Crossref.
Schwarzkopf, Stefan 2011. The Consumer as ‘‘Voter,’’ ‘‘Judge,’’ and ‘‘Jury’’: Historical Origins and Political Consequences of a Marketing Myth. Journal of Macromarketing, Vol. 31, Issue. 1, p. 8.
  • CrossRef
  • Google Scholar
Ziemann, Benjamin Wetzell, Richard Schumann, Dirk and Brückweh, Kerstin 2012. Engineering Society. p. 1.
  • CrossRef
  • Google Scholar
Langhamer, Claire 2012. “The Live Dynamic Whole of Feeling and Behavior”: Capital Punishment and the Politics of Emotion, 1945–1957. Journal of British Studies, Vol. 51, Issue. 2, p. 416.
  • CrossRef
  • Google Scholar
Jia, Sen Lansdall-Welfare, Thomas and Cristianini, Nello 2016. Image Analysis and Recognition. Vol. 9730, Issue. , p. 765.
  • CrossRef
  • Google Scholar
Orozco, Mel 2017. The Wiley‐Blackwell Encyclopedia of Social Theory. p. 1.
  • CrossRef
  • Google Scholar
Sutcliffe-Braithwaite, Florence 2017. Discourses of ‘class’ in Britain in ‘New Times’. Contemporary British History, Vol. 31, Issue. 2, p. 294.
  • CrossRef
  • Google Scholar
Payling, Daisy 2020. “The People Who Write to Us Are the People Who Don't Like Us”: Class, Gender, and Citizenship in the Survey of Sickness, 1943–1952. Journal of British Studies, Vol. 59, Issue. 2, p. 315.
  • CrossRef
  • Google Scholar
Collins, Marcus 2020. The Beatles and Sixties Britain.
  • CrossRef
  • Google Scholar
Spencer-Bennett, Joe 2020. The Ministry of Information and the linguistic design of Britain’s World War II propaganda: What archival documents can tell us about political discourse. Discourse & Society, Vol. 31, Issue. 3, p. 329.
  • CrossRef
  • Google Scholar
Araujo, Luis and Mason, Katy 2021. Markets, infrastructures and infrastructuring markets. AMS Review, Vol. 11, Issue. 3-4, p. 240.
  • CrossRef
  • Google Scholar
TAYLOR, JENNIE and PRINCE, SIMON 2021. TEMPORALITIES, RITUAL, AND DRINKING IN MASS OBSERVATION'S WORKTOWN. The Historical Journal, Vol. 64, Issue. 4, p. 1083.
  • CrossRef
  • Google Scholar
Marsden, Jill and Harris, Rebecca 2024. Mass Observation, Counterculture and the ‘Art of Living’. Humanities, Vol. 13, Issue. 6, p. 161.
  • CrossRef
  • Google Scholar
Dommett, Katharine Power, Sam Barclay, Andrew and Macintyre, Amber 2024. Understanding the Modern Election Campaign: Analysing Campaign Eras through Financial Transparency Disclosures at the 2019 UK General Election. Government and Opposition, p. 1.
  • CrossRef
  • Google Scholar
Google Scholar Citations

View all Google Scholar citations for this article.

×
Cambridge University Press

Our Site

  • Accessibility
  • Contact & Help
  • Legal Notices

Our Platforms

  • Cambridge Core
  • Cambridge Open Engage
  • Cambridge Higher Education

Our Products

  • Journals
  • Books
  • Elements
  • Textbooks
  • Courseware

Join us online

Please choose a valid location.

  • Rights & Permissions
  • Copyright
  • Privacy Notice
  • Terms of Use
  • Cookies Policy
Cambridge University Press 2025

Cancel
Confirm
×

Save article to Kindle

To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Mass-Observation, Market Research, and the Birth of the Focus Group, 1937–1997
  • Volume 47, Issue 4
  • Joe Moran
  • DOI: https://doi.org/10.1086/590170
Please provide your Kindle email.
Available formats Please select a format to save.
×

Save article to Dropbox

To save this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about saving content to Dropbox.

Mass-Observation, Market Research, and the Birth of the Focus Group, 1937–1997
  • Volume 47, Issue 4
  • Joe Moran
  • DOI: https://doi.org/10.1086/590170
Available formats Please select a format to save.
×

Save article to Google Drive

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Mass-Observation, Market Research, and the Birth of the Focus Group, 1937–1997
  • Volume 47, Issue 4
  • Joe Moran
  • DOI: https://doi.org/10.1086/590170
Available formats Please select a format to save.
×
×

Reply to: Submit a response

Contents help
Close Contents help

- No HTML tags allowed
- Web page URLs will display as text only
- Lines and paragraphs break automatically
- Attachments, images or tables are not permitted

Please enter your response.

Your details

Email help
Close Email help

Your email address will be used in order to notify you when your comment has been reviewed by the moderator and in case the author(s) of the article or the moderator need to contact you directly.

Please enter a valid email address.
You have entered the maximum number of contributors

Conflicting interests

Do you have any conflicting interests? * Conflicting interests help

Close Conflicting interests help

Please list any fees and grants from, employment by, consultancy for, shared ownership in or any close relationship with, at any time over the preceding 36 months, any organisation whose interests may be affected by the publication of the response. Please also list any non-financial associations or interests (personal, professional, political, institutional, religious or other) that a reasonable reader would want to know about in relation to the submitted work. This pertains to all the authors of the piece, their spouses or partners.