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Effects of Differential Enhancements on Mail Response Rates

Published online by Cambridge University Press:  01 July 2003

REBECCA McPHETERS  and
JERRY KOSSOFF
REBECCA McPHETERS
Affiliation:
McPheters & Company rmcpheters@mcpheters.com
JERRY KOSSOFF
Affiliation:
Beta Research jerome@nybeta.com
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Abstract

This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys.

Information

Type
CONSUMER RESPONSES
Information
Journal of Advertising Research , Volume 43 , Issue 1 , March 2003 , pp. 14 - 15
Copyright
© Copyright © 1960-2003, The ARF

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