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iQiYi Video as a Source of Information on COVID-19 Vaccine: Content Analysis

Published online by Cambridge University Press:  04 March 2022

Shanshan Zhao Open the ORCID record for Shanshan Zhao [Opens in a new window] ,
Boquan Zhang  and
Xiaohong Chang
Shanshan Zhao*
Affiliation:
Department of Pharmacy/Clinical Trial Institution Office, China Emergency General Hospital, Beijing, China
Boquan Zhang
Affiliation:
Department of Pharmacy/Clinical Trial Institution Office, China Emergency General Hospital, Beijing, China
Xiaohong Chang
Affiliation:
Department of Pharmacy/Clinical Trial Institution Office, China Emergency General Hospital, Beijing, China
*
Corresponding author: Shanshan Zhao, Email: dorvs@163.com.
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Abstract

Objective:

This study aims to assess the contents of COVID-19 vaccine related videos available on iQiYi, which is a popular video website in mainland China.

Methods:

The phrases “新型冠状病毒疫苗”(COVID-19 vaccine) and “新冠疫苗”(the abbreviation of “新型冠状病毒疫苗” according to Chinese habits), were searched separately on iQiYi on July 1, 2021. The 200 most popular videos of each search were screened. Video content and characteristics were identified, extracted and independently rated against Global Quality Scale (GQS), Health on the Net Foundation Code of Conduct (HONCode) and DISCERN principle by the 2 authors.

Results:

A total of 90 videos, with a total of 1165596 views, 14498 likes, and 1450 forwards as well as 95 comments at the time of data collection were included in the study. The channels, sources, topics, and formats of the videos were diversified. The majority of videos received high scores on GQS and all the videos partly adhere to HONCode and DISCERN principle.

Conclusions:

Overall quality of information on iQiYi regarding COVID-19 vaccines remains good. However, existing evaluation tools cannot reflect the complexity of video websites. New and more effective tools or standards should be developed to help people understand the modern landscape of health communication better.

Keywords

COVID-19vaccinesocial mediavideo websitepublic health
Type
Original Research
Information
Disaster Medicine and Public Health Preparedness , Volume 17 , 2023 , e146
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of Society for Disaster Medicine and Public Health, Inc

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