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Yang and Yin in Communication: Towards a Typology and Logic of Persuasion in China

Published online by Cambridge University Press:  01 January 2024

Li Liu
Li Liu*
Affiliation:
Beijing Normal University
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Abstract

In contrast to the individualistically focused paradigm, this article suggests that persuasion is a relationship- and context-specific phenomenon. The article analyses how interpersonal and mass persuasion operates in Chinese daily life. The key concepts of filial piety and guanxi as a major feature of persuasion in the public sphere are thoroughly analysed. It is argued that persuasion is indispensable in dialogical relationships between the self and other, and between the individual and society; yet at the same time it is indigenous to the socio-cultural context.

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Articles
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Diogenes , Volume 55 , Issue 1 , February 2008 , pp. 120 - 132
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Copyright © ICPHS 2008

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