The negative emotions of anxiety can cause a decrease in the body’s immune system, and endocrine disorders, and lead to cardiovascular diseases. Therefore, improving psychological anxiety is of great necessity in the current social context.

To explore the impact of visual art on psychological anxiety in the design of film and television animation scenes, 286 random platelet donors were selected and divided into a control group and an observation group. The observation group watched the selected film and television animations during platelet donation, while the control group did not watch the images. During the donation process, the anxiety scores of the two groups were recorded using the State Anxiety Inventory (SAI), and the heart rate and pain values of the two groups were recorded using a desktop sphygmomanometer and a linear visual analog scale (VAS).

There was no significant difference in physiological and psychological indicators among the control group, with an anxiety score of (42.02 ± 0.40) kPa, a heart rate of (72.46 ± 8.13) beats/min, and a pain score of (2.35 ± 0.66) points. The anxiety score of the observation group was (35.49 ± 7.67) kPa, the heart rate was (70.67 ± 8.46) beats/min, and the pain score was (1.98 ± 2.64) points.

The difference between the two groups was statistically significant (P<0.05). Therefore, visual art in film and television animation scene design has a positive impact on psychological anxiety.