Given a full right-Hilbert $\mathrm {C}^{*}$-module $\mathbf {X}$ over a $\mathrm {C}^{*}$-algebra A, the set $\mathbb {K}_{A}(\mathbf {X})$ of A-compact operators on $\mathbf {X}$ is the (up to isomorphism) unique $\mathrm {C}^{*}$-algebra that is strongly Morita equivalent to the coefficient algebra A via $\mathbf {X}$. As a bimodule, $\mathbb {K}_{A}(\mathbf {X})$ can also be thought of as the balanced tensor product $\mathbf {X}\otimes _{A} \mathbf {X}^{\mathrm {op}}$, and so the latter naturally becomes a $\mathrm {C}^{*}$-algebra. We generalize both of these facts to the world of Fell bundles over groupoids: Suppose $\mathscr {B}$ is a Fell bundle over a groupoid $\mathcal {H}$ and $\mathscr {M}$ is an upper semi-continuous Banach bundle over a principal $\mathcal {H}$-space X. If $\mathscr {M}$ carries a right-action of $\mathscr {B}$ and a sufficiently nice $\mathscr {B}$-valued inner product, then its imprimitivity Fell bundle $\mathbb {K}_{\mathscr {B}}(\mathscr {M})=\mathscr {M}\otimes _{\mathscr {B}} \mathscr {M}^{\mathrm {op}}$ is a Fell bundle over the imprimitivity groupoid of X, and it is the unique Fell bundle that is equivalent to $\mathscr {B}$ via $\mathscr {M}$. We show that $\mathbb {K}_{\mathscr {B}}(\mathscr {M})$ generalizes the “higher order” compact operators of Abadie–Ferraro in the case of saturated bundles over groups, and that the theorem recovers results such as Kumjian’s Stabilization trick.