I. Introduction
Sport law hardly features heavily in the cases entertained by the Court of Justice of the European Union (CJEU); however, as will be shown, when such cases do appear, the Court’s judgments produce wide-ranging effects.Footnote 1 The competition dimension arising from the near-monopolistic operation of sporting events by so-called sport governing bodies (SBGs), such as UEFA (Union of European Football Associations) and FIFA (Federation Internationale de Football Association), had long been overlooked by the European Commission. The FIFA World Cup and the UEFA Champions League allow the two SGBs in question to reap significant profits to the exclusion of other actors, in terms of both direct ticket sales and audiovisual distribution rights. These competitions also bind clubs and their athletes without the possibility of founding alternative competitions. Such restrictions impede freedom of movement, but most importantly dilute the EU’s competition architecture.Footnote 2 This dilution of competition, as will be demonstrated, produces a direct impact on the enjoyment of fundamental rights, particularly freedom from oppressive labour and restraint of trade.Footnote 3 In more extreme cases, it might further give rise to restrictions in access to justice and discrimination, among other things.
Unlike states, many of which have an interest in maintaining the unfettered authority of SGBs to self-regulate and bypass national laws, no such interest is entertained by EU institutions, particularly the Commission and the CJEU. Any distortion of competition rules or freedom of movement is a serious risk to the integrity of the system. And unlike states that stand to profit by hosting powerful SGBs on their territory, no such financial benefit can ever accrue to the EU by the flouting of competition and fundamental rights rules.Footnote 4 This short article explores two recent judgments adopted by the Court, namely International Skating Union v Commission and European Super League Company v FIFA and UEFA. It is argued that they make landmark inroads in the unfettered authority of SGBs to create transnational rules in what is known as lex sportiva. It is hoped that the CJEU’s enforcement of competition law will succeed where national laws and even the European Court of Human Rights (ECtHR) have largely failed to make a visible difference.
II. The context: the unfettered nature of the lex sportiva
A. The conflicting nature of sport governing bodies
In order to fully comprehend why the prevalence of EU law, and particularly its anti-competition component, is not straightforward in the context of SGBs, the nature, structure, and outlook of SGBs are important. In their vast majority, SGBs are incorporated as non-profit entities in developed European countries, chiefly Switzerland,Footnote 5 although a small minority prefers the model of limited liability company seat outside Europe.Footnote 6 For those governed by Swiss law, the stipulation of being non-profit is contingent not solely on profitability but also on the core objectives of the organisations. As such, Swiss-based SGBs governed by Articles 60–79 of the Swiss Civil Code (SCC) are mandated to be ‘non-commercial’ (pas un but économique, nicht wirtschaftlichen Aufgabe, fine non economico). The legal justification for the strict adherence to these criteria is based on the argument that the primary focus of SGBs is to establish regulations, facilitate competitions, and support their respective sport.Footnote 7 This mission is often regarded as ‘idealistic’ and considered the core function of SGBs.Footnote 8
Notwithstanding their legal status as non-profit organisations, SGBs are not precluded from generating revenues that surpass those of major international corporations.Footnote 9 Even so, SGBs such as FIFA have been granted exceptional tax privileges under Swiss law.Footnote 10 These privileges have come under significant scrutiny, particularly in cases where such organisations have been implicated in corrupt practices, exhibit poor governance standards, or pose human rights risks through their activities.Footnote 11 Such criticisms raise valid concerns regarding the efficacy and credibility of SGBs, necessitating a (re-)evaluation of their roles and responsibilities within the larger socio-political context.
Moreover, despite the fact that non-profit SGBs lack shareholders in the conventional corporate sense, it is evident that they engage in commercial and, in several instances, investment activities.Footnote 12 As a result, some SGBs have been embroiled in legal proceedings where the nature of their activities has been scrutinised.Footnote 13 However, contrary to their de iure status, national federations can also be seen as de facto shareholders of the SGBs, exerting significant influence within the larger organisational structure.Footnote 14 This confluence of factors underscores the intricate intersection between the ostensibly non-profit nature of SGBs and their active engagement in commercial ventures, which has raised some questions in European courts.
B. Lex sportiva as the ‘untouchable’ legal framework
The body of institutional rules and their binding character among pertinent sports stakeholders has come to be known as lex sportiva.Footnote 15 It is clearly binding as a matter of industrial custom (lex mercatoria), and is further legitimised through the creation of arbitral or adjudicative entities within the constitutional structure of SGBs.Footnote 16 While this is also true of arbitration in the context of transnational commercial transactions, the interesting twist in the sphere of transnational sport law is the existence of a cassation-type mechanism, the Court of Arbitration for Sport (CAS),Footnote 17 which effectively serves as a court of last resort for sport disputes. The jurisdiction of CAS is mandatory because it is expressly demanded in SGB institutional rules,Footnote 18 which, as we have already alluded to, serve as a valid agreement to arbitrate.Footnote 19 Therefore, the CAS can be considered the epicentre of the lex sportiva by acting as a ‘seamstress’ that expertly weaves together a diverse range of legal constructs through a patchwork of authoritative awards.Footnote 20 In this particular framework, SGBs serve as guardians of the CAS, providing themselves with a commercially advantageous position and favouring the creation and development of ‘an intellectually deft camouflage’ founded on contractual obligations that protect them from legal scrutiny.Footnote 21
At the same time, and this is perhaps more poignant, SGBs, just like other industries, have been allowed to undertake a great deal of self-regulation, particularly through the adoption of institutional rules and regulations that operate as sui generis contracts that bind national federations (members), private sports clubs (where applicable), as well as individual athletes. These institutional rules are an inescapable part of the transnational sport ecosystem, chiefly because SGBs control major sporting events, such as the Olympics or the FIFA World Cup, in which all athletes and clubs greatly desire to participate.Footnote 22 And it is through these events that SGBs also exercise a legislative strategy that allows them to permeate state law and further guarantee their autonomy and privileges. This process involves the development of a legal framework that recognises and protects their interests while promoting the continued economic growth and success of their operations. Specifically, SGBs devise a legislative approach that allows them to operate with greater freedom and flexibility while also ensuring that they remain almost ‘untouchable’ in their actions. To achieve this goal, SGBs may engage in a variety of activities, including lobbying for new legislation,Footnote 23 or working to strengthen existing laws and regulations.Footnote 24
An instance of how SGBs can positively disrupt national legal-administrative spaces is exemplified by the Host City Contracts for the Olympic Games 2024 and 2028.Footnote 25 These contracts contain clauses that mandate the parties to ‘protect and respect human rights and ensure any violation of human rights is remedied in a manner consistent with international agreements, laws, and regulations applicable in the Host Country and in a manner consistent with all internationally-recognized human rights standards and principles, including the United Nations Guiding Principles on Business and Human Rights, applicable in the Host Country’.Footnote 26 The clauses under these regulations, which are the result not of the initiative of the SGBs but of civil society, have resulted in greater control and regulation over the organisation of mega-sporting events. Nevertheless, it is essential to recognise that while the lex sportiva has been instrumental in improving the conditions of (some) mega-sporting events, its autonomy provided to SGBs often perpetuates their unfettered authority rather than seeking to improve social conditions.
Thus, the lex sportiva has established a framework that favours the development of an ‘immune system’ that is recognised and validated by national legal systems,Footnote 27 particularly the Swiss legal system.Footnote 28 This transnational and interlinked legal ecosystem has become largely ‘untouchable’, resulting in the ability of SGBs to circumvent national legislation. This is owing, in part, to the fact that SGBs’ national association members are required to operate independently from their mother state, thus allowing them to bypass national legislation with relative ease.Footnote 29 And in instances where national governments have infringed upon the ‘independent’ exercise of the functions of national associations, the international SGB has sought to impose sanctions and limitations on such countries.Footnote 30 The reinforcement of this legal and political autonomy in SGBs has served only to further solidify their independence from scrutiny, leaving little room for challenges to their autonomy and authority.Footnote 31 This is because the social authority of the lex sportiva is not inherent to the lex sportiva itself.Footnote 32 Rather, it is conferred upon it by external actors. In this case, the primary actors that have bestowed authority upon the lex sportiva are the SGBs, who have done so with little to no oversight by states or other regulatory authorities. This has resulted in a transnational space in which the lex sportiva is rarely challenged by actors outside the sports ecosystem.
C. From Europe to the world? Challenging the lex sportiva in European courts
However, even if states are unwilling or uninterested in decreasing SGB self-regulation or demanding that their laws be enforced (for fear that SGBs may incorporate elsewhere), surely this is not the case with regional intergovernmental organisations whose institutional rules are binding by reason of treaty, as is the case with the EU and the Council of Europe; the latter with particular reference to the ECtHR. Surprisingly (or not), there have been no major challenges to the lex sportiva from other intergovernmental organisations.Footnote 33 This lack of challenge is rather remarkable, suggesting a potential acquiescence or implicit endorsement of the lex sportiva’s dominance within the European legal framework. Such apparent acceptance may reflect a deeper entrenchment of power dynamics, hinting at the possibility of imperialistic tendencies inherent within the European legal system, where the lex sportiva acts as a tool of influence and control.Footnote 34
Meanwhile, the ECtHR has emphasised numerous occasions on which member states of the European Convention on Human Rights (ECHR) that host SGBs must enforce pertinent rights irrespective of the lex sportiva. This has led to some cases before the ECtHR shaking some of the foundations of the lex sportiva, though such cases have not caused a major upheaval so far. However, the most far-reaching cases have been those that have challenged the sports arbitration system, represented by both the CAS and the internal and national federative mechanisms. These cases have caused considerable concern among SGBs and been treated as hostile by stakeholders who view the SGB in question as supreme and outside the reach of the law.Footnote 35 For example, in Mutu and Pechstein v Switzerland,Footnote 36 the ECtHR held that the CAS proceedings amounted to compulsory arbitration,Footnote 37 and hence it is obliged to introduce the entire gamut of fair trial guarantees.Footnote 38 However, in a paradoxical stance,Footnote 39 the Court rejected the arguments that the CAS could not be considered an impartial and independent tribunal owing to a structural issue arising from a lack of balance between federations and athletes and players in the appointment mechanism of arbitrators.Footnote 40 A similar outcome was observed in the case of Ali Rza and Others v Turkey.Footnote 41 However, this time, the matter was not related to the CAS or the Swiss Federal Tribunal (SFT). Instead, it pertained to an arbitral tribunal of a member association, the Turkish Football Federation (TFF). The Court reiterated the applicability of Article 6 §1 to sport arbitration proceedingsFootnote 42 and the compulsory nature of these proceedings.Footnote 43 However, in this instance, the Court went beyond the previous rulings and raised significant doubts regarding the impartiality and independence of the tribunal, as well as the safeguards that it provides.Footnote 44 Nevertheless, despite these and other cases,Footnote 45 the ECtHR has not expressed a desire to undertake a more comprehensive assessment of the autonomy and independence of the CAS as several authors have suggested,Footnote 46 and even some of its judges have reiterated in dissenting opinions.Footnote 47 Nonetheless, there are open proceedings that could change the course in which the lex sportiva has been operating.
In the ongoing saga of Caster Semenya, a former World Athletics (originally known as IAAF) medium distance runner from South Africa, access to the ECtHR was the last and ultimate refuge of justice in her battle against the forced supremacy of World Athletics institutional rules over and above fundamental human rights considerations.Footnote 48 In short, Semenya was asked by World Athletics to undergo hormonal treatment under its Eligibility Regulations for the Female Classification – Athletes with Differences of Sex Development (DSD Regulations) in order to decrease her testosterone levels.Footnote 49 When Semenya refused on medical and privacy grounds, she realised that she could not contest the violation of her constitutional rights before any national court and was forced to succumb to the World Federation’s judicial entities and subsequently to the CAS, but only on the basis of the DSD Regulation, as opposed to constitutional or human rights.Footnote 50 She resorted to the ECtHR when the Swiss Federal Supreme Court, acting as a competent court against set aside (annulment) suits against awards rendered by the CAS,Footnote 51 took no note of her human rights claims and instead vindicated World Athletics under the narrow terms of the DSD Regulation.Footnote 52 Although the case is currently pending before the Grand Chamber, the ECtHR emphasised not only Semenya’s discrimination but also the abject failure of Switzerland to grant her access to any meaningful justice, among others.Footnote 53 This judgment dealt a significant blow to the prowess of the lex sportiva and its repercussions will be felt not only by the World Federation but by all SGBs.
While the ECtHR remains a valued forum through which to address the unchecked boundaries of the lex sportiva, the application and implementation of EU competition law is an equally important tool, aided by the ‘prosecutorial’ function of the EU Commission. The CJEU has on several occasions made it clear that non-profit SGBs and their members cannot prevent or distort freedom of movement,Footnote 54 nor are they allowed to operate monopolies in a manner that obliges athletes and clubs to set up their own competitions. In equal measure it has pronounced on whether a sport may be exempt from the EU’s Value Added Tax (VAT) Directive.Footnote 55 In a stark warning to SGBs based in the EU, the CJEU emphasised that they must ensure that both the CAS and the Swiss Federal Court fully apply EU judicial review standards or come up with alternative mechanisms to the same effect. It emphasised in no uncertain terms that:
The Court of Justice has held previously that, while having legal autonomy entitling them to adopt rules relating, inter alia to the organisation of competitions, their proper functioning and the participation of athletes in those competitionsFootnote 56 sports associations cannot, in doing so, limit the exercise of rights and freedoms conferred on individuals by EU law, which include the rights that underlie Articles 101 and 102 TFEU.Footnote 57
This is serious encroachment of the lex sportiva and one should be in no doubt that it was not well received by the CAS or the SGBs. Yet, there is little they can do, excepting relocate their headquarters to a jurisdiction outside the EU area in order to avoid the application of EU law. But even so, given that major sporting competitions take place in Europe, it is doubtful that such a move would have shielded them from being referred to the CJEU. The next section will highlight the key principles enunciated in the ISU and ESL cases decided by the CJEU and which make it impossible to further create sporting monopolies within the EU.
III. The prevalence of EU competition law on SGBs
The CJEU judgments under consideration concern the commercial and investment dimension of SGBs, including their profits from audiovisual rights arising from sporting events to the exclusion of third parties, as well as the preclusion of their members from organising breakaway alternative sporting events. Both are clearly issues falling within the subject matter of the EU competition law. The non-profit nature of SGBs is insignificant and what is at stake is whether sporting events are economic in nature, in which case any proclivity to a monopoly would no doubt stifle competition, save where third parties are not unfairly excluded from accessing the relevant market and the underlying protectionism serves legitimate sporting goals, such as integrity and sports fairness.Footnote 58
A. ISU and superleague judgments
The CJEU has consistently maintained that where a particular sporting activity clearly constitutes an ‘economic activity’ it falls within the realm of EU law.Footnote 59 This is equally the case where the rules of a sporting association’s exercise of powers require its prior approval for sporting competitions, the organisation and marketing of which constitute an economic activity for the undertakings involved or planning to be involved therein.Footnote 60 With this in mind, on 20 October 2015, the International Skating Union (ISU) published Communication No 1974, entitled ‘Open International Competitions’, which set out the procedure to follow in order to obtain advance authorisation to organise an international skating competition and which was applicable both to national associations that are ISU members and to any third-party entity or undertaking (‘the prior authorisation rules’). That communication stated that the organisation of ISU competitions was subject to prior authorisation by the ISU and conducted in accordance with the regulations set out by that association. According to Rule 102(7) of the ISU Statutes, an athlete’s participation in an event not authorised by the ISU and/or by one of the national associations that make up its members could culminate in a warning or ‘loss of eligibility’ entailing a ban from any competition organised by the ISU, whether for a specific period or for life. The General Court of the EU, following a decision by the EU Commission,Footnote 61 held in 2020 that eligibility rules of the ISU restricting athletes from participating in rival events infringed Article 101 of the Treaty on the Functioning of the EU (TFEU).Footnote 62 Even though the General Court recognised the paramount role of SGBs in securing the integrity of sports through their pyramidal structure,Footnote 63 as well as the privilege by which to protect their own economic interests given their long-term investment in the competition in question,Footnote 64 it emphasised that pre-authorisation/eligibility rules must be fair and proportionate and under no circumstances should they unduly deprive third-party organisers from market access, especially when an SGB is reaping dividends from a sporting event under its aegis.Footnote 65 What is important for the purposes of this article is that the General Court recognised that the ISU, a relatively small SGB, was clearly engaged in an economic activity.
The judgment of the General Court was appealed to the CJEU, which gave its judgment in late December 2023.Footnote 66 In line with the approach of the Commission and the decision of the General Court, the CJEU confirmed that the ineligibility rules of the ISU on the prior authorisation of skating competitions infringed EU competition law.Footnote 67 With respect to anti-competitive practices as such, the CJEU iterated the general exceptions applicable to SGBsFootnote 68 as follows:
Indeed, the examination of the economic and legal context of which certain of those agreements and certain of those decisions form a part may lead to a finding, first, that they are justified by the pursuit of one or more legitimate objectives in the public interest which are not per se anticompetitive in nature; second, that the specific means used to pursue those objectives are genuinely necessary for that purpose; and, third, that, even if those means prove to have an inherent effect of, at the very least potentially, restricting or distorting competition, that inherent effect does not go beyond what is necessary, in particular by eliminating all competition. That case-law applies in particular in cases involving agreements or decisions taking the form of rules adopted by an association such as a professional association or a sporting association, with a view to pursuing certain ethical or principled objectives and, more broadly, to regulate the exercise of a professional activity.Footnote 69
The CJEU, in siding with the General Court, confirmed that the ISU’s eligibility rules had the ‘object’ of restricting competition on the relevant market.Footnote 70 This anti-competitive stance of the ISU, which was meant to further its economic activity through its eligibility rules,
excluded from that market any competing undertaking, even an equally efficient undertaking, or at least restrict the creation and marketing of alternative or new competitions in terms of their format or content. In so doing, they also completely deprive athletes of the opportunity to participate in those competitions, even where they could be of interest to them, for example on account of an innovative format, while observing all the principles, values and rules underpinning the sporting discipline concerned. Ultimately, they are such as to completely deprive spectators and viewers of any opportunity to attend those competitions or to watch a broadcast thereof.Footnote 71
The Court reiterated that private associations like SGBs are de facto regulators in the sports context, even if there is an absence of explicit delegation of power from the states.Footnote 72 This often places SGBs in a conflict of interest between their regulatory powers and the performance of their commercial activities, leading to situations of abuse of a dominant position as the ones commented here. Despite this, the CJEU has sought to question not the legitimacy of the regulatory powers of SGBs but the limits of it.Footnote 73 Consequently, in the ISU case, the Court emphasised the importance of conducting sports activities within a framework that fosters the ‘appropriate and effective’ organisation of competitive sporting events based on the principles of equal opportunity and merit.Footnote 74 Simultaneously, the CJEU stipulated that it is imperative that actions are taken in a non-discriminatory manner, meaning that:
they must not subject the organisation and marketing of third-party competitions and the participation of athletes in those competitions to requirements that either differ from those applicable to competitions organised and marketed by the decision-making entity, or are identical or similar but impossible or excessively difficult to fulfil in practice by an undertaking that does not have the same status as an association or does not have the same powers at its disposal as that entity and which is therefore in a different situation to it.Footnote 75
Following, the Court also established that the criteria governing the determination of sanctions must be in compliance with the principle of proportionality.Footnote 76 This means that the nature, duration, and severity of the infringement found must be considered in each specific case. Moreover, and it is discussed in the next section, the established criteria must be capable of being subject to effective review,Footnote 77 which in the majority of instances will be carried out by the CAS.
On the back of this case, a Spanish court requested a preliminary reference from the CJEU seeking clarification as to whether UEFA and FIFA regulations were compatible with EU competition law. The context of the reference arose from the failed attempt of certain European football clubs, such as Juventus, Barcelona, and Real Madrid, to set up a rival competition, namely the European Super League (ESL).Footnote 78 This is a far cry from earlier cases where it seemed that ISFs were immune from any regulatory framework pertaining to competitive practices as turned out in the Oldfield case.Footnote 79 This concerned the eligibility of an athlete who participated in an unsuccessful venture to create a professional track and field athletics league, whereupon the US Ninth Circuit Court of Appeals determined that the Amateur Sports Act of 1978 did not offer legal recourse for athletes to challenge ISFs, such as the IAAF, in court.
On the same day the CJEU delivered its judgment in the ISU case, it released its judgment in the ESL reference. Despite the fact that UEFA and the proposed ESL do not hide the fact that their key concern is financial and by extension each sees the relevant football competitions as lucrative investments, including also for broadcasting purposes, the question is how far ISFs as investors can stifle competition by sanctioning clubs and athletes participating in unauthorised competitions. In the ESL case, the exploitation and marketing of all commercial and media rights by UEFA and FIFA was at the heart of the referral to the CJEU. The monopolistic rules designed by UEFA and FIFA enabled them to exert full control over those rights to the exclusion of others and, in the process, it meant that it could charge abusive prices and fees.
The Court argue that the object restriction of competition is found ‘where there is no framework providing for substantive criteria and detailed procedural rules suitable for ensuring that they are transparent, objective, precise, non-discriminatory, and proportionate’, as the one established in the case.Footnote 80 In addition, the absence of this framework means that regulations concerning prior approval, participation, and sanctions display a ‘sufficient degree of harm to competition’.Footnote 81 Therefore, these criteria are ‘more necessary when an undertaking in a dominant position, through its own conduct and not by virtue of being granted exclusive or special rights by a Member State, places itself in a situation where it is able to deny potentially competing undertakings access to a given market’.Footnote 82 Such anti-competitive rules, argued the CJEU, affected competition in the downstream media markets, which ultimately impacts spectators of UEFA competitions as consumers.Footnote 83 It is instructive that the CJEU reached this outcome despite the fact that several governmentsFootnote 84 and the EU Commission argued that UEFA and FIFA used a significant portion of its revenues on ‘solidarity redistribution’ within football. The CJEU was not convinced by the argument that while broadcasting and audiovisual rights can only be acquired from UEFA and FIFA, competition was still possible through auctions in an open, transparent, and non-discriminatory manner.Footnote 85 In any case, the Court leaves it up to the tribunals of the member states to determine the extent of the efficiency gains that SGBs might argue.Footnote 86
B. The ripple effect of the judgments: how far will it go?
Similar to the impact of a pebble thrown into a pond, the issues presented in the ISU and Superleague judgments have a ripple effect that extends beyond their competition law scope. This effect produces insights that are not limited to the specifics of the cases themselves. By examining the outward-reaching ripples, one can gain a deeper understanding of the underlying factors and potential consequences of the cases within the unfettered authority of SGBs.
Both judgments under consideration fail to address the legitimacy of the regulatory authority wielded by SGBs. While they do discuss the various limitations of SGBs’ power with respect to competition law, they neglect to examine the foundation of this authority. This oversight is of critical concern, particularly in light of the central role that SGBs play as regulatory and powerful organisations. Questions of legitimacy are common in transnational law debates, as the entities accountable for establishing these systems are frequently not democratically accountable.Footnote 87 According to Freeburn, SGBs have perpetuated a ‘false veneer of legitimacy derived from misconceptions as to the voluntary, contractual foundation of these regulatory powers’.Footnote 88 In its rulings related to the ISU and Superleague cases, the CJEU appears to skirt around the issue of the de facto nature of certain powers and, in doing so, tacitly legitimises them. Despite this acknowledged reality, the CJEU seems reluctant to address the matter head-on. As a result, these powers continue to operate in a quasi-legal space, raising questions about the legitimacy of the affected parties’ actions. As Weatherill suggested, SGBs should not have autonomy ‘to decide for themselves what is the nature of the sport and the rules necessary to protect and promote it’.Footnote 89 And by doing so, we allow SGBs to operate as ‘self-serving oligarchies’.Footnote 90
Within the context of the lex sportiva, as a ‘non-state legal system’, it is essential to bear in mind that such systems are no less susceptible than state systems to being ‘dominated and distorted by unequal aggregations of power’.Footnote 91 It is, therefore, imperative that such systems are subject to rigorous scrutiny and oversight to ensure the protection of individuals against the SGBs (or other organisations). We acknowledge that this mission ‘cannot and should not be done only by non-majoritarian institutions such as courts’.Footnote 92 Nevertheless, considering the patronising attitude of several states, particularly Switzerland, towards the significant power amassed by SGBs at the highest levels, it appears that we are compelled to rely on the (European) courts to restrict the unfettered authority of these bodies.
The nature of judgments cannot be disregarded, especially the Superleague one, as it leaves several crucial issues in the hands of national courts. As emphasised in the judgment,Footnote 93 the national courts must account for the specific characteristics and particulars of the market or sector, such as the sports sector and the various sports under scrutiny. Concurrently, national courts must analyse whether the measures implemented by SGBs comply with equal opportunities, sporting merit, the rules of the game, solidarity redistribution, and openness. Although the judgment provides sufficient guidance, it remains to be seen how the Spanish court (in the Superleague case) will interpret and apply the ruling. Consequently, neither SGBs nor the European Super League Company can claim victory since we are still in the extra time of the match.
Setting aside potential areas in which the Court could have conducted a more stringent analysis, it is essential to recognise that both rulings, to some degree, curtail the unfettered authority of SGBs. Firstly, because it establishes what Lindholm refers to as ‘substantive good governance requirements’.Footnote 94 The requirements outlined in both ISU and Superleague serve to advance greater transparency within the decision-making processes of the SGBs, particularly in relation to the approval and management of competitive leagues and events. The significant responsibility now rests with the major SGBs, as they are no longer at liberty to wield their authority without due justification. The key question is the establishment of the benchmark for ‘good governance’. Will this standard be set at the state level? Will the EU seek to exert influence in this matter? It is important to note that this will not have a global impact on the regulatory authority of SGBs but will specifically affect situations that directly intersect with Articles 101 and 102 of the TFEU. In this line, Zglinski suggests that the new framework, while expanding the opportunities for litigation and enforcement, might not tackle numerous urgent concerns in sports governance, such as human rights abuses, gender disparities in decision-making bodies, and inadequate safeguards for fans in clubs and federations.Footnote 95
However, it remains to be seen how SGBs will need to empirically substantiate, setting aside idealistic objectives, the repercussions of their actions and sanctions. In previous instances, FIFA presidents, for example, have leveraged the redistribution model as deliberate instruments aimed at consolidating their positions of authority within the organisation.Footnote 96 This raises questions about the true motives behind SGB actions and the potential for regulatory capture or manipulation for personal gain. Therefore, from now on, not only convincing arguments will be needed but also evidence that the actions of SGBs do not contravene competition law. As such, while the recent rulings represent a step towards greater accountability and transparency, they may only scratch the surface of deeper systemic issues within sports governance.
Additionally, to the degree that mega-sporting events organised under the aegis of ISFs do not unduly – chiefly on the basis of vague, overly restrictive contractual terms – preclude their members from forming alternative competitions, or by dominating the particular sports market by effectively denying access to third parties, SGBs are generally not in violation of anti-competition rules. In this sense, they also enjoy unhindered access to the fruit of their investment, and the relevant bilateral investment treaties and host state agreements are consistent with said competition rules. And while such an approach to competition rules is possible for the CJEU on the basis of EU law, it is doubtful if the World Trade Organization (WTO) could ever take an approach of this nature, unless it is somehow suggested that SGBs are employed by national governments in order to stifle free trade in accordance with WTO treaties and practice. When this article was going to press, the dispute between the PGA Tour and LIV Golf was definitively culminating in a merger between the two professional golf tours,Footnote 97 thus pre-empting any judgment from US courts as to whether the sanctioning of PGA Tour golfers participating in LIV Golf tournaments is monopolistic. Much like the professional tennis model, the PGA Tour is structured as a corporate entity under US law, whose business model is predicated almost entirely on revenues from broadcasting and associated rights.Footnote 98
Finally, and perhaps one of the most relevant and overlooked potential effects of the rulings, is with regard to the CAS. The Court underscored that while CAS intervention to review ISU decisions is not the primary issue, the concern lies in subjecting the review of CAS decisions and ISU’s last-instance decisions to a court of a third state.Footnote 99 The Grand Chamber also points out that the need for judicial review arises to ensure compliance with fundamental provisions of EU public policy, including Articles 101 and 102 TFEU, particularly when such arbitration mechanisms are imposed on athletes by private entities like international sports associations.Footnote 100 Therefore, without such review, the Court suggests that there is a risk of undermining the protection of rights derived from EU law.Footnote 101 According to Duval, the ruling will empower athletes to engage in strategic litigation against SGBs in EU Member States’ national courts,Footnote 102 leading to increased risks and costs for the SGBs.Footnote 103 At the same time, he suggests that the ruling may prompt various alternative scenarios, including potential shifts in the seat of the CAS or a bet by international SGBs on their societal significance to sway judicial interpretations in their favour. Therefore, the CJEU decision in the ISU case calls into question the foundational role of the sports judicial system, particularly the pivotal position occupied by the CAS. The ruling, through its emphasis on the importance of judicial review, challenges the traditional authority of SGBs, which is intricately intertwined with the functioning of the CAS as the ‘Supreme Court of Sport’.Footnote 104
C. The saga continues
In the aftermath of the recent rulings by the CJEU, it becomes evident that the legal landscape surrounding competition law and the regulatory power of SGBs is entering a period of heightened scrutiny and potential transformation. However, the resolution of these cases does not mark the end of legal challenges within the sports sector; instead, they serve as precursors to a wave of forthcoming litigation that will shape the future of sports governance and competition regulation. A wide range of cases related to sports is pending at the CJEU encompassing issues ranging from anti-doping regulations to the legality of football transfer rules and the rights of sportspersons.Footnote 105 Each of these cases holds the potential to further refine the boundaries of EU law within sports governance and competition regulation.
The impact of the ISU and Superleague decisions, coupled with the third judgment regarding Royal Antwerp on that day, has already been partially reflected in the recent decision of Advocate General Szpunar in Case C-650/22.Footnote 106 This case involves the analysis of the FIFA Transfer SystemFootnote 107 from the perspective of EU competition law and freedom of movement for workers. Szpunar contends that Article 17 RSTP, which addresses the consequences of terminating a contract without just cause, prohibits the restriction of competition between professional football clubs, through either their object or their effect.Footnote 108 However, in the second scenario, he demands that it must be proven ‘through convincing arguments and evidence, that they are both justified by the pursuit of one or more objectives that are legitimate and strictly necessary for that purpose’.Footnote 109 The decision, therefore, bears a striking resemblance to the transparency and proportional requirements outlined in both ISU and Superleague.Footnote 110
As these legal proceedings unfold, from those at the national courts, the ECtHR, or the CJEU, they are poised to have far-reaching implications for the current sports model, potentially leading to positive shifts in regulatory frameworks, governance practices, and the balance of power between sports organisations and athletes. In essence, the journey towards challenging the legal unfettered authority of SGBs is far from over, and the CJEU recent rulings mark only the beginning of a new chapter in this ongoing saga.
IV. Conclusion
This article addressed the CJEU’s stance towards an enduring and vexing problem, namely, the relationship between the lex sportiva and national and supranational rules that should prevail. While issues of forced arbitration, procedural fair trial guarantees, and access to justice are still up for debate, particularly before the ECtHR, the CJEU leaves no room for debate. While the CJEU recognises the paramount role of SGBs in maintaining and safeguarding the integrity of their sport, as well as their investments thereto, it makes it clear that SGBs cannot impede clubs, athletes, and national sport associations from operating parallel events in direct competition to those set up by SGBs and under no circumstances are they to penalise said stakeholders for attempting to do or actually doing so. The recent rulings signal not just a legal verdict but a call to action for a (re-)evaluation of the foundational principles underpinning the authority of SGBs. These rulings, while offering some degree of restraint on the unfettered power of SGBs, also spotlight critical issues that directly affect athletes’ rights. The rulings may represent a step towards greater transparency and accountability, but they also underscore the need for a holistic approach that addresses systemic issues such as human rights abuses, gender disparities, and/or monopolist regulatory systems.
When the dust from the ISU and ESL judgments settles, their human rights implications will equally be exposed with more clarity. Indeed, the competition dimension of these judgments perhaps hides the reality that professional athletes earn their livelihood from their chosen sport and that being forced to succumb to the contractual demands of an SGB for the entirety of their professional life is tantamount to a restraint of trade.Footnote 111 These judgments will pave the way for additional competitions and may even give rise to a contractual overhaul within SGBs, especially if athletes and clubs are able to freely choose the sporting events of their choice, as opposed to being constrained eternally to the whims of a single and ever-powerful SGB.
While much ink will be spilt on analysing the importance of the ESL and ISU judgments from the perspective of EU and general sport law, there is generally little interest about the international law implications of these judgments. The transnational character of the lex sportiva largely allows SGBs to bypass domestic laws and manipulate regional laws; the two CJEU judgments merely highlight one field of application, namely, competition law, but not other fields of enquiry. From an international law perspective, it is wrongly considered that states hosting sporting events are able to regulate SGBs through arm’s-length host state agreements.Footnote 112 This assumption is wrong, chiefly because host states are in fierce competition to secure the organisation of mega-sporting events such as the Olympics or the FIFA World Cup, and so by extension they have no issue entering into agreements effectively imposed by SGBs. That is to say that the ISU and ESL judgments, while going a long way to addressing the unfettered authority of SGBs, are only the start to an otherwise more complicated and multifaceted process.