This perspective positions rewilding as a novel approach to ecosystem restoration, emphasising the restoration of natural processes to create self-willed ecosystems. Central to European rewilding is the de-domestication of cattle and horses to act as functional analogues of the extinct aurochs and wild horses. This de-extinction pathway shifts the focus from the loss of species to the loss of their ecological roles caused by human actions commencing millennia ago. The focus on restoring functional effects provides a strong policy rationale for large herbivore de-domestication, aligning with nature-based solutions to address environmental challenges. This alignment requires a pragmatic approach that prioritises the restoration of ecosystem functions over genetic purity and offers flexibility and scalability in rewilding efforts. I argue that creating a new category of ‘ecosystem engineer’ livestock is more effective than seeking wild status for these animals. As they are released into recovering ecosystems, de-domesticated large herbivores are recreating their ecological roles, ‘life-spheres’ and interactions. These processes open new avenues in both extinction discourse and ecological theory and encourage us to explore how de-extinct species can drive the recovery of European ecosystems.

Ecosystems are increasingly being represented as marketplaces that produce goods for humanity, and because of this, economic metaphors for increasing efficiency have been introduced into conservation. A powerful model for economic growth is the globalised free market, and some are implicitly deploying it to suggest changes in conservation practice. Ecological globalisation is the position that we should not control the free movement of species and rewilding occurs most efficiently through non-intervention. When species can move and interact with new ecological systems, they create novel ecosystems. These novel arrangements create experimental markets in nature’s economy, providing opportunities for the efficient production of goods for humans, also known as ecosystem services. When invasive species supersede local populations, it indicates previous biotic systems were inefficient, which is why they were replaced, and therefore, it is wrong to protect indigenous “losers” from extinction. Those who defend indigenous species are accused of being xenophobic against recent biotic migrants. This position is flawed both empirically and morally as there is a disconnect between these economic and political arguments when applied to human economies and nature’s economy.

Positive human–wildlife coexistence, especially in contexts of rewilding and the reintroduction of large carnivores, partially depends on communication between stakeholders. The media, and in particular local journalism, can play a crucial role in determining people’s knowledge of and attitudes towards wildlife. In this article, we analyse the online coverage of bears produced by the most widely circulated local newspaper in Trentino (Italy), where bears have been reintroduced thanks to a rewilding project funded by the European Union. Employing quantitative and qualitative content analysis of 375 articles, we look into the main features of the media coverage of bears over one year (2024). We find that articles tend to focus on controversial and uncommon events, such as culls and interactions. The most prevalent sources of quotations in the articles are politicians and activists, while experts, local residents, and individuals in the farming sector are less often quoted. The majority of articles are framed through the lens of the socio-political struggle generated by bear presence. Micro-dynamics of the online media coverage include high polarisation, fragmentation of narratives, and the marginalisation of relevant stakeholders (i.e., local communities, experts, European institutions).

Intergenerational justice is the core principle supporting the legacy of benefit toward future generations, including the perpetuation of species and their genetic diversity, as a key component of biospheric sustainability. Thirty percent of Earth’s terrestrial habitats are now undergoing protection, biodiversity hotspots are being targeted, and there is increasing community awareness and engagement in conservation. However, the impending sixth mass extinction threatens to drive many species to extinction in the wild, irrespective of these interventions. Earth’s biosphere is now undergoing terraforming through ecosystem destruction and modification, urbanization, and agriculture. Therefore, transformative cultural, political, and economic incentives are needed to maximize the legacy of the Earth’s biodiversity and biospheric sustainability toward future generations. Reproduction and advanced biotechnologies can perpetuate species and their genetic diversity while also contributing to human and animal health and agricultural production. Advanced reproduction biotechnologies, including genetic engineering and synthetic biology, provide a new horizon for biospheric management, through the de-extinction of ancient species, restoring recently lost species, and maintaining the genetic diversity of extant species through wildlife biobanking. More extensive and inclusive conservation breeding programs and wildlife biobanking resources/facilities are desperately needed to perpetuate more than 3,000 Critically Endangered terrestrial/freshwater species; a goal fully attainable for amphibians and smaller fishes through global inclusion of stakeholders including private caregivers, plausible for freshwater mussels and crayfish, in development for reptiles and birds, and applicable for many mammals. As this capacity develops, many otherwise neglected species that are losing their natural habitat can be perpetuated solely in biobanks, thus enabling the more efficient utilization of resources toward meaningful field conservation primarily through habitat protection. The full potential of reproduction and advanced biotechnologies includes the development of artificial wombs to address the human population crisis and to avoid surrogacy mismatching during species restoration or de-extinction. The use of advanced reproduction biotechnologies for direct human benefit, for species management, and for biospheric sustainability, are subject to evolving ethical and legal frameworks, particularly regarding genetic engineering, transhumanism, and the de-extinction of ancient species.