Hostname: page-component-857557d7f7-ms8jb Total loading time: 0 Render date: 2025-11-24T18:43:09.180Z Has data issue: false hasContentIssue false
  • English
  • Français

Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics

Published online by Cambridge University Press:  23 January 2015

R. Eric Reidenbach  and
Donald P. Robin
R. Eric Reidenbach
Affiliation:
The University of Southern Mississippi
Donald P. Robin
Affiliation:
The University of Southern Mississippi
Get access Rights & Permissions [Opens in a new window]

Abstract

This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.

Information

Type
Articles
Information
Business Ethics Quarterly , Volume 1 , Issue 2 , April 1991 , pp. 185 - 200
Copyright
Copyright © Society for Business Ethics 1991

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Article purchase

Temporarily unavailable

References

Alderson, Wroe (1957), Marketing Behavior and Executive Action, Homewood, Illinois: RichardD. Irwin, Inc D. Irwin, Inc.Google Scholar
Anderson, Paul F. (1983), “Marketing, Scientific Progress, and Scientific Method,” Journal of Marketing, Vol. 47, No. 4, 18–31.Google Scholar
Arndt, Johan (1981), “The Political Economy of Marketing Systems: Reviving the Institutional Approach,” Journal of Macromarketing, 1 (Fall), 36–42.Google Scholar
Arndt, Johan (1985), “On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving,” Journal of Marketing, Vol. 49, No. 3, 11–23.Google Scholar
Axley, Stephen R. (1984), “Managerial and Organizational Communication in Terms of the Conduit Metaphor,” Academy of Management Review, Vol. 9, No. 3, 428–437.Google Scholar
Bartels, Robert (1983), “Is Marketing Defaulting Its Responsibilities?” Journal of Marketing, Vol. 47, No. 3, 32–35.Google Scholar
Burke, K. (1954), Permanence and Change, Los Altos, California: Hermes Publications.Google Scholar
Crawford, Merle C. (1970), “Attitudes of Marketing Executives Towards Ethics in Marketing Research,” Journal of Marketing, 34 (April), 46–52.Google Scholar
Day, George S. and Robin, Wensley (1983), “Marketing Theory with a Strategic Orientation,” Journal of Marketing, Vol. 47, No. 4, 79–89.Google Scholar
Deshpande, Rohit (1983), “Paradigms Lost: On Theory and Method in Research in Marketing,” Journal of Marketing, Vol. 47, No. 3, 101–110.Google Scholar
Dichter, Ernst (1964), Handbook of Consumer Motivations, New York: McGraw-Hill.Google Scholar
Dornhoff, Ronald J. and Clint, B. Tankersley (1975), “Perceptual Differences in Market Transactions: A Source of Consumer Frustration,” Journal of Consumer Affairs (Summer), 97–103.Google Scholar
Ferrell, O. C. and Larry, Gresham (1985), “A Contingency Framework for Understanding Ethical Decision-Making in Marketing,” Journal of Marketing (Summer), 87–96.Google Scholar
Fiske, George (1973), “Criteria for a Theory of Responsible Consumption,” Journal of Marketing, 37 (April), 24–31.Google Scholar
Friedman, Milton (1970), “The Social Responsibility of Business is to Increase Its Profits” in Business Ethics, Michael Hoffman, W. and Jennifer, Mills Moore (eds.), New York: McGraw-Hill Book Company.Google Scholar
Hobbes, Thomas (1651), Leviathan in Robert, C. Solomon (1984), Morality & The Good Life: An introduction to Ethics Through Classical Sources, New York: McGraw-Hill Book Company.Google Scholar
Hollis, Martin and Edward, Nell (1975), Rational Economic Man: A Philosophical Critique of Neo-Classie al Economics, Cambridge: University Press.Google Scholar
Hunt, Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science, Homewood, Illinois: Richard D. Irwin, Inc.Google Scholar
Hunt, Shelby and Scott, Vitell (1986), “A General Theory of Marketing Ethics,” Journal of Macromarketing, 6 (Spring), 5–16.Google Scholar
Lewin, K. (1951), Field Theory in Social Science, New York: Harper.Google Scholar
McCarthy, E. Jerome (1960), Basic Marketing: A Managerial Approach, Home-wood, Illinois: Richard D. Irwin, Inc.Google Scholar
McCarthy, Jerome and William, D. Perreault (1987), Basic Marketing: A Managerial Approach (9th ed.), Homewood, Illinois: Richard D. Irwin, Inc.Google Scholar
McCloskey, Donald N. (1983), “The Rhetoric of Economics,” Journal of Economic Literature, Vol. 21, No. 2, 481–517.Google Scholar
Murphy, Patrick and Gene, R. Laczniak (1981), “Marketing Ethics: A Review with Implications for Managers, Educators, and Researchers,” Review of Marketing, 251–266.Google Scholar
Oliva, Terrence and Eric Reidenbach, R. (1987), “Extensions of Bagozzi's Holistic Construal in Philosophical and Radical Thought in Marketing, Richard, Bagozzi, Nickihlesh, Dholakia, and Fuat, Firat (eds.), New York: Lexington Books.Google Scholar
Porter, Michael (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press.Google Scholar
Ries, Al and Jack, Trout (1986), Marketing Warfare, New York: New American Library.Google Scholar
Robin, Donald P. and Eric Reidenbach, R. (1987), “Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application,” Journal of Marketing (January), 44–58.Google Scholar
Rudelius, William and Rogene, A. Busholz (1979), “Ethical Problems of Purchasing Managers,” Harvard Business Review (March-April), 8, 12, 14.Google Scholar
Skinner, B. (1953), Science and Human Behavior, New York: Macmillan.Google Scholar
Thorelli, Hans B. (1965), “The Political Economy of the Firm—Basis for a New Theory of Competition?” Schweizerische Zeitschrift fur Volkswirtschaft und Statistik, 101, 248–262.Google Scholar
Weber, M. (1947), The Theory of Social and Economic Organization, Parsons, T. (ed.); Henderson, A. and Parsons, T. (trans.), New York: Free Press.Google Scholar
Wind, Yoram J. (1982), Product Policy: Concepts, Methods, and Strategy, Reading, Mass.: Addison-Wesley Publishing Company.Google Scholar