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Published online by Cambridge University Press: 20 November 2012
Human behavior is guided by evolutionarily shaped brain mechanisms that make statistical predictions based on limited information. Such mechanisms are important for facilitating interpersonal relationships, avoiding dangers, and seizing opportunities in social interaction. We thus suggest that it is essential for analyses of prejudice and prejudice reduction to take the predictive accuracy and adaptivity of the studied prejudices into account.
Target article
Beyond prejudice: Are negative evaluations the problem and is getting us to like one another more the solution?
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