Successful Science Communication: Telling It Like It Is

Walter Bodmer

doi:10.1017/CBO9780511760228

In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.

'… a book that should be recommended reading for all those who are involved in any way with science. There is no better current comprehensive and succinct source that gives such an excellent background to the issues around science communication and explains how to engage with the public, with much valuable practical advice.'

Sir Walter Bodmer, FRS

'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.'

Edward Fenner Source: International Journal of Deliberative Mechanisms in Science

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Contents

Frontmatter
pp i-vii
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Contents
pp ix-xii
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Foreword
pp xiii-xiv
- By Walter Bodmer
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Authors' biographies
pp xv-xxx
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Introduction - Public engagement in an evolving science policy landscape
pp 1-14
- By Richard A. L. Jones
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Part I - What it helps to know beforehand
pp 15-16
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1 - Deficits and dialogues: science communication and the public understanding of science in the UK
pp 17-30
- By Simon J. Lock
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2 - Explaining the world: communicating science through the ages
pp 31-44
- By James Hannam
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3 - Science: truth and ethics
pp 45-59
- By Richard Jennings
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4 - The public's view of science
pp 60-76
- By George Gaskell, Sally Stares, Nicole Kronberger
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5 - The common language of research
pp 77-89
- By Tracey Brown
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6 - Not 100% sure? The ‘public’ understanding of risk
pp 90-100
- By John Adams
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7 - The ethos of science vs. ethics of science communication: on deficit and surplus models of science–society interaction
pp 101-118
- By Alfred Nordmann
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Part II - Policy-makers, the media and public interest organisations
pp 119-120
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8 - Research and public communication in EU policy and practice
pp 121-136
- By Michel Claessens
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9 - Tackling the climate communication challenge
pp 137-150
- By Andrew C. Revkin
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10 - Dealings with the media
pp 151-166
- By Stephen White
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11 - Dealings with the U.S. media
pp 167-181
- By Chris Mooney
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12 - Relations with public interest organisations: consumers
pp 182-195
- By Sue Davies
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13 - Relations with public interest organisations: patients and families
pp 196-203
- By Alastair Kent
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14 - Relations with environmental organisations: a very personal story
pp 204-220
- By Piet Schenkelaars
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Part III - What you can do and how to do it
pp 221-222
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15 - Building relations with the various groups
pp 223-239
- By David J. Bennett
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16 - Finding the right words: how to shine in radio and television interviews
pp 240-255
- By Peter Evans
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17 - Nanotechnology and the media: front page or no story?
pp 256-267
- By Richard Hayhurst
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18 - The power of the podcast: the Naked Scientists' story
pp 268-279
- By Chris Smith
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19 - The social web in science communication
pp 280-293
- By Hayley Birch
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20 - Dealing with dilemmas and societal expectations: a company's response
pp 294-311
- By Lise Kingo, Susanne Stormer
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21 - Science festivals
pp 312-331
- By Nicola Buckley, Sue Hordijenko
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22 - Things to see and do: how scientific images work
pp 332-354
- By Rikke Schmidt Kjærgaard
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Successful Science Communication

Telling It Like It Is

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