Skip to main content Accessibility help
×
  1. Home
  2. Books
  3. Polls, Pollsters, and Public Opinion
    Show more authors
    • You may already have access via personal or institutional login
  • Select format
  • Publisher:
    Cambridge University Press
    Publication date:
    November 2024
    July 2024
    ISBN:
    9781108855310
    9781108479554
    9781108790000
    DOI:
    https://doi.org/10.1017/9781108855310
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.476kg, 200 Pages
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.4kg, 200 Pages
    • Subjects:
    Political Theory, Research Methods in Politics, Statistical Theory and Methods, Politics and International Relations, Research Methods In Politics
    Series:
    Methodological Tools in the Social Sciences
You may already have access via personal or institutional login
    • Selected: Digital
    Add to cart View cart Buy from Cambridge.org
    Subjects:
    Political Theory, Research Methods in Politics, Statistical Theory and Methods, Politics and International Relations, Research Methods In Politics
    Series:
    Methodological Tools in the Social Sciences
    Information

    Book description

    A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

    Refine List

    Actions for selected content:

    Select all | Deselect all
    • View selected items
    • Export citations
    • Download PDF (zip)
    • Save to Kindle
    • Save to Dropbox
    • Save to Google Drive

    Save Search

    You can save your searches here and later view and run them again in "My saved searches".

    Please provide a title, maximum of 40 characters.
    Cancel
    ×

    Contents

    Contents
    • 1 - The Three-Hatted Pollster
      pp 1-12
        • You have access
      • PDF
      • HTML
      • Export citation
    References

    Metrics

    Altmetric attention score

    Full text views

    Total number of HTML views: 0
    Total number of PDF views: 0 *
    Loading metrics...

    Book summary page views

    Total views: 0 *
    Loading metrics...

    * Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

    Usage data cannot currently be displayed.

    Accessibility standard: Unknown

    Why this information is here

    This section outlines the accessibility features of this content - including support for screen readers, full keyboard navigation and high-contrast display options. This may not be relevant for you.

    Accessibility Information

    Accessibility compliance for the PDF of this book is currently unknown and may be updated in the future.