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  3. Mexican Multinationals
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    • Publisher:
      Cambridge University Press
      Publication date:
      03 December 2018
      06 December 2018
      ISBN:
      9781108616843
      9781108480611
      9781108456104
      DOI:
      https://doi.org/10.1017/9781108616843
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      1.18kg, 762 Pages
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      1.106kg, 766 Pages
      • Subjects:
      Entrepreneurship and Innovation, International Business, Management
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    Subjects:
    Entrepreneurship and Innovation, International Business, Management
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    Book description

    Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

    Reviews

    'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.'

    Ravi Ramamurti - Director, Center for Emerging Markets, Northeastern University, Massachusetts

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    Contents

    Page 1 of 2

    Contents
    • 1 - MultiMexicans
      pp 1-28
    • An Introduction
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    Page 1 of 2

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