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Part V - The Secret Life of Market Studies Methods

Published online by Cambridge University Press:  22 November 2024

By
Katy Mason
Edited by
Susi Geiger ,
Katy Mason ,
Neil Pollock ,
Philip Roscoe ,
Annmarie Ryan ,
Stefan Schwarzkopf  and
Pascale Trompette
Susi Geiger
Affiliation:
University College Dublin
Katy Mason
Affiliation:
Lancaster University
Neil Pollock
Affiliation:
University of Edinburgh
Philip Roscoe
Affiliation:
University of St Andrews, Scotland
Annmarie Ryan
Affiliation:
University of Limerick
Stefan Schwarzkopf
Affiliation:
Copenhagen Business School
Pascale Trompette
Affiliation:
Université de Grenoble
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Summary

Market Studies scholars have adopted a wide range of methods to explore how markets are made and shaped, ranging from traditional ethnographic and netnographic approaches (see, for example, Fernandes, Mason and Chakrabarti 2019; Palmer, Simmons and Mason 2014), to interviews and observations (Mason, Friesl and Ford 2019; Onyas and Ryan 2015) and the use of big data (Komljenovic and Robertson, 2016). Despite advances in our understanding of markets generated using these methods, studying markets as distributed, fragmented, multi-site and multi-actor institutions continues to present significant challenges (Hyysalo, Pollock and Williams 2019). These challenges cut across all stages of the research process: from the relationships researchers build with research participants, to the design and deployment of empirical methodological toolkits to collect and make sense of market and market-making data. One way of overcoming these challenges has been for researchers to reconceptualize methods as enabling tools: enabling researchers to identify, uncover and unfold market dynamics and the socio-material arrangements that perform them.

Keywords

marketographyperformativity of methodsmarket studies methodsmarket practicesmarket dynamics
Type
Chapter
Information
Market Studies
Mapping, Theorizing and Impacting Market Action
 , pp. 315 - 400
Publisher: Cambridge University Press
Print publication year: 2024

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References

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