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  1. Home
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  3. The Commercial Appropriation of Personality
  • Cited by 27
Publisher:
Cambridge University Press
Online publication date:
July 2009
Print publication year:
2002
Online ISBN:
9780511495229
DOI:
https://doi.org/10.1017/CBO9780511495229
Series:
Cambridge Intellectual Property and Information Law (4)
Subjects:
Intellectual Property, Law, Film, Media, Mass Communication, International Trade Law, Media, Mass Communication
Information

Book description

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

Reviews

‘The book is useful for any student of the law, for academics and judges, as well as for practitioners, including the generalist or even the specialist in another field. Its value lies beyond the insight it provides into this interesting, specialist, developing area of the law. It is a blueprint for the study of any area of common law that is being radically adapted and developed to meet new technological, economic and cultural changes.’

Source: Entertainment Law Review

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