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  3. Adventures in Childhood
  • Cited by 2
      • Volume 60
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    • Publisher:
      Cambridge University Press
      Publication date:
      30 June 2022
      14 July 2022
      ISBN:
      9781108641968
      9781108485913
      9781108725347
      DOI:
      https://doi.org/10.1017/9781108641968
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.64kg, 332 Pages
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.482kg, 332 Pages
      • Series:
      Cambridge Intellectual Property and Information Law (61)
      Subjects:
      Intellectual Property, Law, Film, Media, Mass Communication, International Trade Law, Media, Mass Communication
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    Series:
    Cambridge Intellectual Property and Information Law (61)
    Subjects:
    Intellectual Property, Law, Film, Media, Mass Communication, International Trade Law, Media, Mass Communication
    Information

    Book description

    Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.

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