This chapter considers poetry of the 1870s in the aftermath of the previous boom decade in magazine verse, with the flowering of shilling monthlies and popular literary weeklies, when periodical publishers became firmly established as the era’s primary poetry publishers, and when most readers accessed poems in ephemeral print. Literary accounts of the Victorian era conventionally consider poetry book publication as defining the era’s poetics, and certainly in the 1870s there were no shortage of prominent poetry volumes. But this decade also saw poetry defined in relation to magazine verse, and the value of poetry was integral to associated issues of ephemerality and modernity. This chapter focuses in particular on the place of poetry in two new periodicals of the 1870s: The Dark Blue and The Nineteenth Century.