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Chapter 21 - Design Methods and Market Studies: Co-Design Methodology as Performative Research

from Part V - The Secret Life of Market Studies Methods

Published online by Cambridge University Press:  22 November 2024

By
Charlotta Windahl  and
Katy Mason
Edited by
Susi Geiger ,
Katy Mason ,
Neil Pollock ,
Philip Roscoe ,
Annmarie Ryan ,
Stefan Schwarzkopf  and
Pascale Trompette
Susi Geiger
Affiliation:
University College Dublin
Katy Mason
Affiliation:
Lancaster University
Neil Pollock
Affiliation:
University of Edinburgh
Philip Roscoe
Affiliation:
University of St Andrews, Scotland
Annmarie Ryan
Affiliation:
University of Limerick
Stefan Schwarzkopf
Affiliation:
Copenhagen Business School
Pascale Trompette
Affiliation:
Université de Grenoble
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Summary

In an age of climate emergency and social divide, we investigate how the use of design methods in Market Studies can drive positive, real-world change through the development of moral markets. As universities catalyse technological innovation using responsible research and innovation approaches that bring in multiple stakeholders, new opportunities to simultaneously make moral markets have opened-up. Viewing moral markets as dynamic sociomaterial assemblages that seek to deliver value for people and the planet, but are always in the making, implies that Market Studies researchers can engaged in their transformation. Through a focus on design methods, we see how market-studies researcher actively engage in market interventions and transformation activities, and how this activism is shaping our understanding of the future. We draw on a pragmatist perspective on design inquiry, outlining different elements and devices of co-design methodology, and provide an example of its use in Market Studies. We conclude that, in a research environment that demands real-world impact, design methods may come to challenge and complement traditional research practices due to their ability to transform and create new worlds.

Keywords

design methodsco-design methodsmarket studies methodsperformativity of methodsmarket practicesmarketography
Type
Chapter
Information
Market Studies
Mapping, Theorizing and Impacting Market Action
 , pp. 350 - 366
Publisher: Cambridge University Press
Print publication year: 2024

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