Published online by Cambridge University Press: 15 July 2025
Introduction
A scenario is a narrative that outlines a potential future that helps identify significant events, main actors, and drivers and their motivations and provides insight into the functioning of the world. Building and utilizing scenarios can aid individuals in addressing potential challenges that may be present in future. Scenarios are intuitive, analytical structures that vividly depict potential futures but do not provide consensus or predictions. They describe context and changes but do not dictate user responses. Scenarios serve as a strategic tool for analysing potential policy implications and responses to events, thus providing a common language for discussing current events and exploring future uncertainties for successful decision-making (Shell International, 2008).
Scenarios are compelling, yet challenging, narratives that outline the future, addressing uncertainties and not providing forecasts, projections, or recommendations. Building scenarios involves asking questions, providing answers, and offering guidance for action, aiming to broaden perspectives and highlight key issues. It provides insight into uncertainties and potential consequences, promoting informed and rational decision-making by highlighting potential outcomes of current and future actions. Scenarios explore real-world issues like system dynamics, structural changes, policy choices, technological evolution, and macroeconomic patterns, reflecting the fact that the future situations are influenced by human
actions. However, the age-old drive to contemplate collective possibilities and draw lessons for today remains (Raskin, 2005).
Scenario as solutions
Scenario planning is an imaginative process that involves hypothetically imagining the future, which is considered an innate human activity, allowing us to think about it and plan for it (Hughes, 2009). Scenario building can address real-world problems in various ways, as shown in Figure 7.1.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.