A simple view about “now” is that it picks out the time of the speech act in which it is used. A major advantage of this view is that it incorporates a semantical claim about reference in the larger framework of speech acts. However, the view cannot account for uses of “now” in so-called “answering machine” cases of speech acts, where we lack both clear intuitions and a widely accepted metaphysical view about their temporal locations. I first show that this problem is not limited to indexicals and answering machines. I then propose a different token-reflexive, speech act-friendly view: that speakers set detonation conditions for tokens of “now”, which, when the conditions are met, pick out the time of their detonation.