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  • Publisher:
    Cambridge University Press
    Publication date:
    June 2025
    June 2025
    ISBN:
    9781009449069
    9781009449038
    Dimensions:
    Weight & Pages:
    Dimensions:
    (234 x 156 mm)
    Weight & Pages:
    0.52kg, 342 Pages
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  • Selected: Digital
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    Book description

    This book clearly explains how public health officials plan, deliver, and evaluate crisis and emergency risk communication before, during, and after health emergencies. Organized into four parts - precrisis planning, communicating during a health emergency, communicating and evaluating after a health emergency, and crisis leadership - it offers practical information as well as the opportunity to reflect on emergency risk communication best practices and theories. Including information on precrisis planning, implications of public health law, developing communication plans, writing messages, evaluating emergency risk communication, and crisis leadership, this book brings together theory and practical application to provide working professionals with evidence-based research and practical knowledge to effectively communicate during health emergencies. Case studies of emergencies such as COVID-19, Zika, Ebola, Mpox, and water crises all use the US Centers for Disease Control and Prevention's Crisis and Emergency Risk Communication framework to analyze how health officials provided accurate and actionable health information to the public.

    Reviews

    ‘Dr. Melville offers a timely and very thought-provoking book. Reflecting on the COVID-19 pandemic, it is easy to acknowledge the important role of crisis and emergency risk communication. The book is well written, and the case studies portray easily relatable examples for most professionals responsible for communications or who are positioned on the periphery of the communications functions. The skills to be gained in these pages will strengthen our collective ability to respond efficiently, effectively, and cohesively to health security challenges during the next pandemic or during the next disaster in your area of responsibility.’

    Stephen Murphy - Ph.D., MPH, MBA, Program Director - MS in Health Security, and Director of the Region 6 Center for Health Security and Response Readiness at Tulane University C. S. Weatherhead School of Public Health and Tropical Medicine

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    Contents

    • Chapter 1 - Why You Need to Care about Emergency Risk Communication
      pp 1-24
    • Part I - Precrisis Planning
      pp 25-138

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