Book contents
- A Datafied Mind
- A Datafied Mind
- Copyright page
- Epigraph
- Contents
- Abbreviations
- Introduction
- 1 Setting the Scene
- 2 The Classification of Mind Data under the GDPR
- 3 The New Regulatory Approach under the AIA
- 4 Use Case 1: Mental Health and Well-Being
- 5 Use Case 2: Commercial Advertising
- 6 Use Case 3: Political Advertising
- 7 Use Case 4: Employment Monitoring
- Concluding Remarks
- Bibliography
- Index
6 - Use Case 3: Political Advertising
Is There a Higher Bar for Political Advertisers?
Published online by Cambridge University Press: aN Invalid Date NaN
Book contents
- A Datafied Mind
- A Datafied Mind
- Copyright page
- Epigraph
- Contents
- Abbreviations
- Introduction
- 1 Setting the Scene
- 2 The Classification of Mind Data under the GDPR
- 3 The New Regulatory Approach under the AIA
- 4 Use Case 1: Mental Health and Well-Being
- 5 Use Case 2: Commercial Advertising
- 6 Use Case 3: Political Advertising
- 7 Use Case 4: Employment Monitoring
- Concluding Remarks
- Bibliography
- Index
Summary
Use Case 3 in Chapter 6 examines the regulation of MDTs in the context of political advertising under the General Data Protection Regulation (GDPR), the Regulation on Transparency and Targeting of Political Advertising (TTPA), the Digital Services Act (DSA), and the Artificial Intelligence Act (AIA). The prohibition on advertising based on profiling with special category data in both the DSA and the TTPA does not adequately reflect the capabilities of modern data analytics. Both the DSA and the TTPA fall short in addressing MDTs as stand-alone techniques or as complements to online behavioural advertising and political microtargeting. The AIA’s prohibition of subliminal, manipulative, and deceptive techniques requires a complex set of criteria to be met, with the outcome still uncertain.
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- A Datafied MindUntangling EU Regulation of Emotion Technology and Neurotechnology, pp. 119 - 157Publisher: Cambridge University PressPrint publication year: 2025
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