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12 - Strategic Capabilities of Colombian Firms
- By Maria Alejandra Gonzalez-Perez, Ana Maria Gomez-Trujillo, Eva Cristina Manotas, Camilo Pérez-Restrepo, Maria Teresa Uribe-Jaramillo, Juan Velez-Ocampo, Verónica Duque-Ruiz
Edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, William Newburry, Florida International University, Seung Ho Park, Nanyang Technological University, Singapore
Book:

Building Strategic Capabilities in Emerging Markets

Published online:

09 October 2020

Print publication:

22 October 2020, pp 286-308
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Summary

To what do we ascribe the far-reaching success of companies from emerging economies in domestic and global markets? What do emerging markets companies do differently? This chapter studies and provides a comparison of the cases of seven successful Colombian companies in different industries to identify specific attributes and capabilities that have helped these firms to overcome the liabilities associated with being situated in emerging markets, enabling them to become market leaders domestically or internationally. The findings of this study suggest that the most relevant capabilities for the success of these companies are their ability to obtain resources, their product adaptation capabilities, and their understanding of local consumers’ needs.