Psycholinguistic attempts to model metaphor processing can be broadly
classified as correspondence or class-inclusion in orientation. This
article develops a framework for approaching metaphorical discourse by
reconstructing these processing models as discourse types that are
associated with particular activity types. In doing so, it treats these
discourse types as particular strategies of recontextualization, where,
depending on the discourse type being used, the metaphor source –
and consequently, the status of the discourse itself as metaphorical
– is either foregrounded or not. The second part of the article
applies the framework to texts embedded in two different activity types:
popular science texts which aim to explain technical concepts, and
management texts which aim to provide management tips. The former, it is
shown, uses the correspondence discourse type, while the latter uses the
class-inclusion type.I would like to thank
Desmond Allison, Jane Hill, Benny Lee, K. P. Mohanan, Rajendra Singh,
Christopher Stroud, and two anonymous referees for valuable comments and
suggestions. Special thanks to Lim Cherng Wren for inspiring this article.
Needless to say, I alone am responsible for any errors that
remain.