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The production of West Side Story at the Vienna Volksoper in 1968 contributed to the rise of the Austrian metropolis as a European centre of American musical theatre. As this chapter shows, the main link between Bernstein, Broadway, and Vienna was Marcel Prawy (1911–2003), a well-known Austrian dramaturg, opera connoisseur, and critic. Prawy created a German adaptation of West Side Story, and in it he imputed Central European cultural viewpoints and preferences into the American artform, particularly in its representation of ethnic conflicts. The differences between Prawy’s German adaptation and the English original suggest that Prawy was concerned about making the American work more understandable for Viennese audiences not only through his approach to language and the poetic properties of the lyrics, but also by subtle but significant changes of the work’s meaning. Most prominently, Prawy aimed at increasing the Broadway work’s exoticist elements.
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