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1 results

  • 9 - Personalized Pricing in Brazil

  • from Part III - Beyond the European Union
  • Edited by Fabrizio Esposito, NOVA Law School (Portugal), Mateusz Grochowski, Tulane University, Louisiana
  • Book:
    The Cambridge Handbook of Algorithmic Price Personalization and the Law
    Published online:
    20 March 2025
    Print publication:
    27 March 2025, pp 219-236

  • Summary

    In an unprecedented ruling, in 2018, the Brazilian Consumer Protection Authority applied a fine to a popular online travel company named Decolar.com for allegedly favouring foreign consumers over Brazilian residents during the 2016 Olympics held in Rio de Janeiro. The accusation was that Decolar.com had offered hotel reservations at different prices according to the consumer’s location as identified through their internet protocol address, or IP address.

    To our knowledge, this is the only case thus far in Brazil that reviewed the practice of charging different prices from different consumers based on their specific characteristics.