Published online by Cambridge University Press: 05 December 2025
Since the late 2000s, the Middle East North Africa (MENA) region has seen an acceleration of growth in technology-based entrepreneurship, particularly in the e-commerce, fintech, logistics and transportation sectors. However, in a region with a combined population of more than 450 million and a GDP of US$3.5 trillion, coupled with unlimited prospects across a diverse portfolio of economic sectors, having only ten unicorns means they remain rare. This chapter shares the historical evolution and profiles of these unicorns and soon-to-be unicorns (soonicorns) in the region as of 2023. The existing supporting ecosystem is analysed in terms of talent, investments, markets, regulations and enablers as well as what needs to change to scale and maximise their impact. The key findings indicate that while the current unicorns are based in only three MENA markets: Egypt, the United Arab Emirates and the Kingdom of Saudi Arabia, their scope of operations and reach is regional; unicorns support and build on regional integration and complementarities between markets, talent and investments. Regionalisation is the key enabler for expanding the number of technology-based unicorns in MENA.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.