The underrepresentation of women and gender minorities in certain STEM fields remains a persistent issue, despite decades of research and outreach. Existing research has explored this disparity through lenses such as barriers to participation, whether there are differences in ability or competence, and the misalignment of individual goals with the affordances of STEM fields. This framework introduces a novel perspective by investigating how gender differences may influence the nature of research itself. We propose a coding protocol for systematically analyzing stated goal alignment through the lenses of social relevance, goal type (communal or agentic), and goal function (advancing or fortifying). The protocol was iteratively developed through a coding analysis of research papers from a major design engineering conference and journal (N = 297). The protocol is demonstrated through coding two papers, including one from the International Conference on Engineering Design. Use of this protocol will help researchers demonstrate how published research portrays social relevance and communal focus and thus improve understanding of the participation of women in STEM.