Human data has significant value in Data-Driven Design, offering opportunities for user-centered product and service development. This paper explores how human data, categorized into behavioral, physiological, feedback, and emotional types, contributes to problem framing, iterative refinement, customization, and emotional design. Real-world case studies from academic literature and industry demonstrate how human data enables adaptive, personalized, and emotionally engaging solutions. Ethical challenges, including privacy, bias, and transparency, are explored, highlighting the importance of responsible data practices. The analysis underscores human data’s value in combining technical precision with empathetic design, fostering innovation and enhancing user experiences while promoting ethical use through principles of privacy, consent, and inclusivity.