In the First Analogy of Experience in his Critique of Pure Reason, Kant argues, on the ground that it is needed for a united time, that everything in the world is (permanent) substance or a determination thereof. In this paper, I advance what I call a representational reading of this text, and I explain how it addresses two concerns. The first is that Kant’s argument should have no leverage to establish (permanent) substance in experience, since pure intuition already represents a ‘united’ time. The second is that even if Kant can establish the existence of (permanent) substance, he cannot prove that this substance is the substratum for everything else.