This study examines the ramifications engendered by the personalisation welfare initiative, denominated as ‘Individualised Budgeting’, upon the welfare service framework in Israel. Adopting a supply-side perspective, the study employed qualitative, in-depth interviews with service providers to scrutinise potential successes and failures in service systems. The study’s methodology employed a multi-criteria policy analysis based upon the analytical theoretical framework of Gilbert and Terrell’s welfare service delivery system analysis. Results revealed that while service integration and systematic function distribution align well with the programme, accessibility and accountability only partially fit, suggesting a need for improved regulatory frameworks. New criteria, including economic viability for private suppliers and investment in innovative services, also emerged. Addressing these market inadequacies requires State investment in technological innovations to ensure an effective service delivery system.