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1 results

  • 4 - Morality Clauses in Tennis Agreements

  • from Part 1 - Contractual
  • Edited by Ilias Bantekas, Hamad bin Khalifa University, Marko Begović, Molde University College
  • Book:
    Professional Tennis and Transnational Law
    Published online:
    07 August 2025
    Print publication:
    21 August 2025, pp 69-87
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  • Summary

    The chapter explains the increasing frequency of so-called morality clauses imposed by sponsors in sponsorship agreements with professional tennis players. The aim of these clauses is to restrict players from particular conduct that reflects negatively on the product sponsored. The chapter explains the contractual nature of these clauses and provides an explanation as to how a violation of these restrictions may bring about a right of termination on the part of the sponsor. In the particular tennis context, the chapter explains the impact of social media and the digital world. It goes on to provide examples of morality clauses in tennis endorsement agreements.